Friday, March 7, 2025

Mission, Vision, and Values: Defining a Clear Direction!

 Check out Takumi’s NEW English youtube channel🎵

↓↓↓

https://www.youtube.com/@takuway



 

明日、3月8日夜の20時より


Tomorrow, March 8th, at 8:00 PM,

we will be hosting a free seminar:


"Write Out Your Life Workshop"


Additionally, we will provide an explanation of the Life Map Coach Diploma program.


The first session will be limited to 50 participants only.

 

 

↓↓↓See details here↓↓↓

 

Open Chat "Life Map"
https://line.me/ti/g2/Dpj3U77EfUacSvesScdYwLEXdZuUjADuPvxlpA?utm_source=invitation&utm_medium=link_copy&utm_campaign=default

 

 

 

A sushi restaurant called Teppen

will open on April 9th(YOshuKU day)


 


 Location Udagawacho, known as Shibuya's Okushibu.

Close to Ameba HQ.


 


Yesterday was so blissful!

 

 

 

Keisuke Oshima's sushi restaurant.↓↓↓

 


It was a tasting event.

A lot of interesting people came to the tasting〜〜〜


 

 

I was glad to meet GG-san!

 

 

Delicious!

 

 

So delicious!

 

 

 

Thank you for yesterday!

 

 

 

 

What are mission, vision and values?

Explaining the differences, examples from other companies and how to create them

 
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↓↓↓CHAT GPT has summarized this for us↓↓↓

 

 

Overview and Importance of Mission, Vision, and Values (MVV)

1. What Are Mission, Vision, and Values?

Mission, Vision, and Values (MVV) are the three key elements that define a company’s philosophy and direction. They play a crucial role in shaping corporate growth and organizational strategy.

  • Mission (Purpose & Reason for Existence)
    → → Represents the company’s unchanging purpose and societal significance.
    Example: Momotaro’s mission is "to protect the village’s peace."

  • Vision (Future Ideal & Goal)
    → Defines the future state the company aspires to achieve.
    Example: Momotaro’s vision is "to become a professional demon slayer."

  • Values (Guiding Principles for Thought & Action)
    → The principles employees should follow to achieve the mission and vision.
    Example: "Work together with comrades" and "Utilize personal strengths."


2. Why Are Mission, Vision, and Values Important?

Without MVV, a company may lack a clear direction, making growth difficult. 

Here are five key reasons why MVV are essential:

1. Provides a foundation for business decisions → Ensures strategic consistency

2. Serves as a standard for employee evaluations → Enables fair assessments

3. Clarifies goals → Strengthens organizational unity

4. Prevents hiring mismatches → Attracts talent with aligned values

5. Contributes to company growth → Fosters a self-sustaining corporate culture


3. How to Define Mission, Vision, and Values

① Define the Mission
→ Founders and executives discuss and clarify the company’s purpose.
Example: "Provide secure financial services for all."

② Set the Vision
→ Establish what the company aims to become in the future.
Example: "Become Asia’s No.1 financial platform."

③ Determine the Values
→ Develop the values and principles employees should share.
Example: "Act with integrity," "Embrace innovation," "Value teamwork."



4. Benefits of Defining Mission, Vision, and Values

1. Facilitates decision-making

2. Reduces employee turnover (increases engagement)

3. Attracts suitable talent

4. Enhances corporate image


5. Examples of MVV from Leading Companies

Hitachi

  • Mission: "Contribute to society through superior technology"
  • Vision: "Solve social challenges through innovation"
  • Values: "Harmony, sincerity, pioneering spirit"

Toyota

  • Mission: "Mass-produce happiness"
  • Vision: "Expand the possibilities of mobility"
  • Values: "Toyota Way"

6. Key Considerations When Defining MVV

  • Ensure alignment among executives → Should not be purely top-down; gain organization-wide support
  • Take time to refine → Conduct brainstorming and discussions for consensus
  • Go beyond just defining MVV—embed them in corporate culture → Integrate into employee behavior and evaluations

Conclusion

Mission, Vision, and Values form the foundation of corporate growth. By establishing clear guidelines, companies can unify employees and enhance corporate value. A well-defined MVV, when shared and practiced throughout the organization, fosters sustainable growth.



Link to Takumi Yamazaki’s 

ENGLISH Book “SHIFT”

https://amzn.to/2DYcFkG