Check out Takumi’s NEW English youtube channel🎵
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https://www.youtube.com/@takuway
🔑【Core Theme】
"A Uncopyable Business" x "Assuming Collapse in 3 years" x "Marketing-First Business Design"
🧭【Step 1】Build a Business that's Hard to Copy
A business that can be easily copied will inevitably lead to price wars (e.g., ¥10 million vs. ¥9 million).
By creating a system or value that can’t be replicated, you maintain control over your pricing.
In fact, “It’s unclear what they’re even doing” can be a strength—competitors can’t reverse-engineer what they don’t understand.
🔁【Step 2】Assume Every Business Model Crumbles within 3 years
In any industry, competition increases within 3 years, leading to price crashes and rising marketing costs.
That’s why the first 3 years should be dedicated to quiet, relentless refinement—out of the spotlight.
By the time people notice, your offering should be at a level that’s truly one-of-a-kind.
🚀【Step 3】Design the Business with Marketing From the Start
Most people think: “I want to do this → How do I sell it?” Instead: “What will sell? → Design the business backwards from there.”
Example: If you were opening a sushi restaurant, you’d first design the profit model, then reverse-engineer location, staff, and operations.
Think like a math problem: “How do I reach 100?” (subtraction-based thinking).
🧪【Step 4】Relentless A/B Testing and Customer Insight
If competitors copy without grasping the essence, they’ll exit quickly.
- Absorb every customer reaction, comment, and suggestion to refine your content.
What’s been truly refined cannot be copied.
📉【Step 5】Avoid Creating Peaks if You Want to Last
Restaurants and YouTubers that “go viral” often crash after the hype.
Becoming a classic = reliability, trust, and sustained support (e.g., Cup Noodles).
- Avoiding peaks builds a brand that’s loved by loyal fans.
🧠【Step 6】Use AI as Your Thought Partner
One person is training AI with Steve Jobs’ thinking to use as a sounding board.
- They’re generating breakthrough ideas for landing pages, wording, and how to communicate the business.
Key lesson: “Even if you have 10 points of value, communicate just 1 or 2.”
🎯【Step 7】Simplify to a Structure the Customer Can Grasp
Even if your product or service has 10 great features, focus on communicating just 1 or 2.
Customers won’t remember 10 things. Not making them choose or overthink builds trust.
Offer 10, highlight 1. Simplicity is the ultimate branding strategy.
✅One-Line Summary
“Business is the art of quietly cultivating the one and only, over three years—without anyone noticing. And marketing should be designed from the very beginning as the foundation.”
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Irie-san will reveal the secrets of:
“How to Use Social Media to Move Your Business”
A rare, powerful seminar is coming!
A transformational approach to “selling through social media” that gives you immediate leverage—and can change your life.
First and last chance. Don’t miss it!
Takumi Yamazaki & Takuya Fujimoto
Guest Speaker: Takayuki Irie, CEO of Samurai Partners
🗓️ Date & Time:
Tuesday, June 10 | 2:10 PM – 4:00 PM (Doors open at 2:00 PM)
🔸 In-person attendance: Sold Out
🔸 ZOOM participation: ¥5,500
Zoom ID: 821 6979 7098
After purchasing, you will receive a confirmation email.
Please download the file to access the Zoom password.
Make sure to save it and keep it handy until the day of the event.
Yesterday, I had tea with Yusuke Iseya
His words truly struck a chord.
“Only humans can be aware of purpose—how we choose to use our lives.
When we seek that purpose, we begin to realize that ensuring the survival of the species is perhaps the greatest aim of an individual life.
And when faced with overwhelming social challenges that seem unsolvable, sometimes the answers become clear when we think from a perspective beyond Earth itself.”
Available until tomorrow!（June 7th)
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Please take this opportunity！
■Site for purchase
https://learning-psychic2.peatix.com
Open Chat Let's learn”Psychic powers"
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https://vt.tiktok.com/ZSkk76UA9/
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10minute mails
https://10minutemail.net/error-due.html
10minutemail.net is a free disposable email service.
The email address you receive expires after 10 minutes, and access will no longer be possible afterward. If needed, you can extend the time in 10-minute increments.
When registering for online services, your personal information may sometimes be sold to third parties without your knowledge. And you have no way of knowing where your data ends up.
In such cases, a temporary 10-minute email can be the perfect solution to protect yourself from privacy risks.
3second keigo
TINYPNG
Image compression — small enough to send via LINE.
PHOTOPEA
Almost all Photoshop features — for free.
REMOVE.BG
Removing the background
Aitemasu
WAY BACK
Bringing back websites that disappeared
Thank you for the fun time, Mr. Ichinose!
21st in July
Lunch in Osaka, I'll have a party!
The seminar for The Coaching Oracle Cards will begin!
Thank you to my task managers!
Link to Takumi Yamazaki’s
ENGLISH Book “SHIFT”
