but is stressful for others?!
What is something that is stressful for me (that I'm not good at)?
At what times did things go well for me？！
37 approaches to increase sales
↓↓↓
・send DMs
Really？！ Yes! It's important!
A package that is impactful!
・Send FAX DM
・Flyer posting
・Passing out catalogs/booklets as α→to β
"mail order catalog" is good reference
・TEL COLD TEL and HOT TEL
Create a script first before starting
Start with the benefits of the recipients and
proceed with the story
Use telemarketing too
・Use SNS（It's free）
Value empathy
Purpose should be for business (not mere self-gratification)
Link to blog
・Utilize blog
１）Branding
２）List up
３）Product sales recommend word press
・Mail magazine People do look at the title
What is important is that you aren't forgotten
The title is most important!
Allow people to unsubscribe
Otherwise it will be a minus advertisement
・LP（application website） AB script
Do test marketing
Leave only what gets a good reaction
Increase connection and closeness
・Do a product launch
・Use affiliates
・Use distributors
・PR press release →Make it easy to write an article about it
Only one
Emphasizes its uniqueness
・Use Sales channels
Retail stores, online shopping, TV shopping, stores, online shops,
To companies with members Pay out a reward!
Among your customers
What can be monetized is only ５％〜１０％
So you can introduce 90% to other companies
Either monetize it or increase your trust balance
・Create intentional referrals
・Utilize advisors on the verge of retirement
Use their wisdom and connections
・Signboard→Stay in people's memories
・Newsletters Advertisement fee with other companies
Give everything to free
・Publish
・art
・name cards
・flyers
・Establish a realiable standing position
Establish a industry group 〇〇 promotion committee
Launch a media platform (example) Nagano blog
・Phonebook
Town page
Teikoku Data bank
Commerce and Industry research
Portal site
Shopping site
Recruitment media /advertisement
・Use short mail //LINE is powerful now
・Additional sales １＋１
Upsell ＝There is a product another rank up
Downsell＝In that case, there is this product that is on half price
Cross-sell ＝If you buy this, we also recommend this
・Host events and seminars
・Host online seminars
・Host exhibitions
・Newspaper/TV/radio
・Become an agent of another person/another company
Use another company's product as your back end
・Famous person/Organization
〜〜〜〜
STP analysis
ABC theory →What are the benefits？
A
Person before buying
B
With your service
C
What kind of emotion or experience will they have？！→ Verbalize it
Narrow down your target！！！
↓↓↓
Something that 80% of people are concerned about
that they can't sleep
Purchasing psychology
↓↓↓
１）Material economy Selling flour Dozens of yen
２）Product economy Selling cake Few hundred yen
３）Service economy At a cafe a thousand yen
４）Emotion economy At a hotel fafe Few thousand yen
１）Emotional value
There were two men
with similar academic abilities ・・・and the same conditions
However, as they became adults, there was a big difference ・・・
２）Headline
３）Encourage action（Please do 〇〇 immediately！）
＊Make people want to read the next line!
Sugarman
The writing skills of people who sell 10 times more
Claude Hopkins
21 Rules of Ad marketing
People do not read
People do not believe
People do not act
α
A Attention Action
Get people's attention
I Interest
β
D Desire
A
CALL FOR ACTION
「Don't read」
Present the benefits
or
preset the problem
「Don't believe」
Present qualifications
Story one can resonate with
Present solution (product benefit)
Back up the benefit
Persuasion/Present offer
「Don't act」
Clear call to action
example) call here right away!
Irresistible offer！
Reasons to purchase
Erase all the reasons why the person may not buy
Plenty of benefit
Cheap/New etc...
Reason why to by now
What the customer actually wants
FAB
F＝FEATURE
A＝ADVANTAGE
B＝BENEFIT
↓↓↓
１）What our company provides
２）Feature
３）It's difference from other companies
＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿
This was the summary from the 3 day seminar 〜〜〜
Wow〜〜〜
Even if you only implemented one thing,
it has the potential to significantly change your business entity!
＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿
Link to Takumi Yamazaki’s
ENGLISH Book “SHIFT”
