↓↓↓ I've put together a summary of the other day's seminar! ↓↓↓
Thank you for joining!
Believe it or not, the Zoom attendance hit "1K."
Being part of a session with over a thousand people gave me chills!
The passion came through,
and it really moved me. — Takumi Yamazaki
↓↓↓
Product doesn't come first — contribution does.
The 6 steps by which community grows out of trust
"How do I grow my circle of people?"
"How can I share a product in a way that feels natural?"
When we think about these questions, we tend to start from "how to say it" or "how to invite people."
But that isn't where it really begins.
What comes first is everyday contribution.
Talking with this person leaves me energized.
I always learn something useful from this person.
When I'm in trouble, this is the person I want to turn to.
When small moments of trust like these accumulate, people begin to gather.
And when those people start sharing what they've learned and putting each other's strengths to use, a community is born.
The product comes after that.
You tell someone who needs it, "Here's another option you might consider," about something you yourself used and were glad you did.
In this order, it never turns into a forced sales pitch.
1. Know your own strengths
The first thing to find is not a product to sell, but what you can offer to others.
The things people often come to you for advice about.
The things you do naturally, even when no one asks.
The things that are easy for you but hard for those around you.
The things that, when you teach them, make people happy.
That is where your unique ability lies.
For example:
Listening and helping to organize someone's thoughts.
Encouraging people.
Explaining health topics in an easy-to-understand way.
Teaching cooking.
Giving beauty advice.
Connecting people to one another.
Brightening up a room.
Every one of these is a fine "function you provide to others."
"Who am I able to offer something to, and what is it?"
It all starts with finding the answer to that question.
2. Contribute in small ways
Once your strengths start to come into focus, put them to use in small ways in daily life.
Give advice.
Send along useful information.
Share what you've learned.
Help someone who's struggling.
Notice the good in people and tell them about it.
You don't need to create some grand project.
Just pass a little value to one person a day.
Keep it up, and you'll gradually come to understand what kind of contribution from you makes people happy.
What matters here is not to seek a return right away.
Not "I did this, so please buy from me," but simply being useful first.
Trust is born from this kind of accumulation.
3. Turn your learning into a form others can use
Take what you've learned and what has worked for you, and shape it into something others can use too.
For example:
Turn the things people consult you about into a question sheet.
Condense health information onto a single page.
Make materials for beginners.
Hold a small study group.
Build it into a habit you can keep up every day.
The goal isn't to talk about a lot of knowledge.
It's to shape things so the other person thinks, "This is something even I could do," and can actually take a step forward.
Once you can do that, your contribution stops being a one-time thing and becomes something you can deliver to many people.
4. Create a small space
Next, create a small space of about 3 to 10 people.
A gathering to learn about health.
A gathering to put the lessons of a book into practice.
A gathering to discover your strengths.
A gathering to enjoy beauty or cooking.
A gathering to talk about dreams and goals.
You don't have to gather a large crowd from the start.
Precisely because it's a small group, you can listen to each person.
And don't make that space only "a place where the host teaches."
Have the participants bring their own experiences and strengths too.
That way, it changes from a gathering where people merely receive information into a community where people contribute to one another.
5. Hand over roles
Once the community starts moving, don't carry everything on your own.
Someone good at emceeing.
Someone good at welcoming first-timers.
Someone good at posting on social media.
Someone good at summarizing the learning.
Find each person's strength and hand them a role.
Don't just ask, "Please do this."
Tell them, "This part of what you do is helping everyone."
When people realize their strength is useful to someone, they change from participants in the community into contributors.
You turn it into a place that runs not on the host's power alone, but on each person's strengths.
6. Share only with those who need it
After a relationship of trust is in place, you tell people about a product you used and were glad you did.
It's not "Please buy this."
"For that concern, this is what I use."
"Here's another option you might consider."
That's the way to say it.
First, listen to the other person.
Share your own experience.
Explain what the product can do.
Tell them the price and how to use it.
In the end, let the other person choose.
Treat those who don't buy, and those who don't become members, with exactly the same care.
Don't make joining the community and buying the product a trade-off.
It's this attitude that makes referrals feel natural.
Among the people who used the product and were happy with it, some will appear who think, "I want to tell someone about this too."
That person, in turn, finds their own strength and begins to contribute in small ways.
And so the next contributor grows.
The only 4 things to do each day
Pass value to one person a day.
Find one person's strength and tell them about it.
Share one thing you've learned.
Tell only those who need it about something you think is good.
Keep this flow going, and a cycle is born:
Contribution
↓
Trust
↓
Community
↓
Referral
↓
Companions
You don't have to start by gathering people.
First, ask what you can give to the one person in front of you.
Product doesn't come first — contribution does.
_______________________________
For Takumi Yamazaki's information:
For daily blog updates and more:
Open Chat: "Takumi Yamazaki Daily Report"
https://vt.tiktok.com/ZSXDjVm4p/
↓↓↓ I've summarized and adapted it to be easy to take in!
From the Showa era to the Reiwa era: a textbook called "the essence of business" that never wavers in a lifetime
No matter how much the times change,
the "truth" at the foundation of business never changes.
From the turbulent Showa era to today in Reiwa,
I have carried on in business without ever once losing my way, simply by keeping this principle in my heart.
This time, so that you may keep shining in any environment
and be loved by your customers for a long time to come,
I'll carefully share "7 iron rules."
Please settle your mind and read on.
1. Don't sell the product — deliver the "ideal future"
What the customer truly wants is not the object itself that stays in their hands. It's the "hope" of how their own life will change because that object exists, and what wonderful future awaits them. Earn their trust in you as a person, and escort them toward the future beyond. That is the first step of business.
2. Don't fight on low prices — raise your own value
Lowering your price also exposes a lack of confidence in yourself and in the service you provide.
What matters is polishing your own one-of-a-kind appeal and added value.
Nurture yourself carefully so you can present a fair value with confidence.
3. Don't try to persuade — help the other person "understand and agree"
Rather than forcing someone to buy, sense what they wish for deep in their heart. Aim for a proposal that makes the other person genuinely feel, "I see — this is what I needed right now." Deep understanding and empathy build the bridge called trust.
4. Don't try to sell to everyone — cherish your true "fans"
Try to be liked by everyone, and your message reaches no one's heart. Cherish the fans who tell you, "I love the way you think," "I love your service." Empathize, move emotions, and nurture bonds. That becomes your greatest asset.
5. Let go of the wish to sell — stand beside the other person
The ulterior motive of "I want them to buy" mysteriously gets through to the other person. Rather than rushing to sell, talk with them about what troubles them and what they seek, and listen. That sincere, no-strings-attached attitude ends up forming the very best connection with your customer.
6. Don't study trends — study the unchanging "human heart"
Trends pass in the blink of an eye. But "human psychology" — what moves people, what delights them, how they decide — never changes in any era. Continuing to study the universal workings of the heart, rather than fleeting know-how, becomes a stable foundation unswayed by the times.
7. The "sales" of facing people is what opens up a life
The reason I can stay unwavering in business is that I've met so many people directly and, through those conversations, kept experiencing "how to truly connect heart to heart." It may seem unglamorous, but within the process of facing people and connecting hearts is where all the answers are packed.
To everyone
Don't just put knowledge into your head — please, starting today, put it into practice on the stage called "the field." Meet people, face them sincerely, and speak to them in your own words. That accumulation is exactly what will make your life richer and more unshakable.
https://vt.tiktok.com/ZSXDjVm4p/
Today we had a great time talking about art!
Drawn to Shinto!
The other day's Shinto lecture.
It was a deep learning experience!
Thank you!
Wow—
two people I love are teaming up~~~
I learned a little more about Claude Co-work!
Fujimoto-san too, thank you!
Her head says one thing, but her soul says another.
And saying that, she chooses her soul — it blows me away!
Thank you to everyone taking care of me everywhere I go!
Really, thank you so much! I feel refreshed!
So much to learn~~~
The shoot was fun too!
Thank you!
I met Morinaka-san, from the same Matsusaka High School!
Thank you!
Translated from Takumi Yamazaki's blog post "Community building that begins with contribution!" (original in Japanese).
