Taku's Blog++: Creating Your FFMB Strategy: A Deep-Dive Exercise to Understand and Dissolve Unconscious Actions

Check out Takumi’s NEW English youtube channel🎵

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https://www.youtube.com/@takuway

No way, right?!
I woke up at 6am and came all the way to JFK.

My 10am flight
is now showing as a 5pm departure.
The time keeps getting pushed back… inch by inch.

Seriously—
is this thing even going to fly?

Sigh.

Well,
everything that happens is always the best timing.
I thought about resting at the airport hotel,
but apparently there isn’t one inside after all.

Too bad…

No—
it’s all for the best.
Everything is happening on purpose.

If they flew with maintenance issues, it’d be dangerous.
I also had work right after getting home today—
but maybe I wasn’t supposed to do that anyway.
And so on.

But still…
the flight home is 14 and a half hours.
You know?

Alright then… nap time?! (lol)

The seminar was a huge success!
Thank you so much!
We had just under 70 participants, and the energy was incredible.

A seminar on the 9th,
a group coaching session on the 10th.

And the reel shoot in the morning was a big success too!

The content of the group consulting ・・・

↓↓↓

■ Business Design

(FFMB = Free → Front → Middle → Back End)**

Free: Attract and build trust with free content.
Front (Low Price): e.g., a $30 Zoom class. Basics for beginners.
Middle (Mid Price): e.g., a $400 one-day workshop (10 participants, hands-on).
Back (High Price): Professional certification / titles or ongoing support
(e.g., $2,000+ annually, accreditation programs, mastermind groups).

Number sense:
Free 200 people → FRONT $30 × 50 people = $1,500
→ Middle $400 × 10 people = $4,000…
This staircase gradually increases LTV.

Price intuition training:
“The reason you can’t sell high-ticket offers = you’ve never bought them.”
→ First experience things as a customer to understand value and standards.

Customer layers × language:
Switch your messaging for BtoB (business-to-business),
BtoC (to customers), CtoC (like Mercari),
and BtoF (fan business).

Community structure:
Layer your audience—free tier / donation tier / crowdfunding supporters / buyers & participants—
and create an escalator.

Expand awareness and
build trust.

Then provide classes and opportunities
that satisfy their curiosity.

Increase expertise & touchpoints
to deepen and fulfill that curiosity!

↓↓↓ In short…

■ How money flows (Build the staircase)

1. Start with “Free”

Free live streams, talks, newsletters, SNS posts.

Purpose:

Let people get to know you
Make them think, “I want to hear more from this person”

2. Next: “Low Price”

E.g., a $30 Zoom session (around ¥3,000–¥5,000).

Content:

Intro level
Trial version
Something learnable in 1–2 hours

3. After that: “Mid Price”

E.g., a $400 one-day workshop (10 people).

Content:

Hands-on practice
Deep learning in a small group
Creating a piece or outcome together

4. Finally: “High Price”

Examples:

Certification courses
6–12 month coaching programs
Small-group masterminds (study communities)

5. Important Points

Don’t start with high-ticket.
Build a staircase:

Free → Low → Mid → High

Train yourself to think in numbers.

Free 200 people
Low-price seminar 50 people
Mid-price 10 people
Estimate your revenue roughly this way.

■ Branding / Positioning

Title design: Prioritize searchability & clarity (e.g., “Dream Realization Producer”).
Choose a “name that sells” first, then shift to nicknames once it spreads.

Power of niche: Don’t aim for the masses—aim directly at a specific pain point.
E.g., identity support for returnee kids / third-culture kids.

Two portfolio types:
A “spiritual” version and a “non-spiritual” version—
show whichever fits the client.

Storytelling / free reach:
Use symbols (e.g., a hedgehog) to express your worldview.
Spread rough free content → monetize the polished version later.

Experience > product:
Think “I’m holding the payment in trust.”
Sell not a product, but a lifestyle journey
(e.g., supporting “a life with flowers”).

↓↓↓ In short

The reason you can’t sell a ¥50,000 course →
You’ve never taken a ¥50,000 course.

You must physically feel
“What this level for this price means.”

■ Practical Operations (Systemizing: people, tools, resources)

Make workflows visible:
Break down your tasks → identify what can be delegated → document and hand to an assistant.

Using external talent:
Work with promoters/agents on performance-based contracts.
Entrust advertising and sales design with shared risk.

Asset utilization:
Studios/equipment shouldn’t sit empty (rent them out, etc.).

Redundancy in channels:
If LINE is shut down, have email & SNS as backups.

Tool operation:
Speak your thoughts aloud →
AI summarizes and drafts instructions.
(“Use voice input on the right → let AI format it.”)

Publishing & promotion:
Kindle requires self-marketing.
Prepare a 3-second pitch summary.
Work with shoot locations, offices, etc.

Honestly, you wouldn’t know this unless someone explains it in conversation〜

↓↓↓ In short

■ Workflow + How to use staff & tools

1. First, write out your workflow on one sheet

Example:

Receive client email
Schedule appointment
Create invoice
Prepare session
Conduct session
Follow-up afterwards

Decide which parts only you can do.

2. Find tasks you can let go of

Admin work
Booking management
Template emails
Simple image editing
…etc.

3. How to use ChatGPT (as suggested)

Not just typing—
Use the voice input on the right
and just talk.

Let AI organize it.

Talk freely, and use it as your
“thinking partner for mental clarity.”

Use promoters & agents:
You handle content.
Let promoters handle marketing/sales/ad optimization.
Revenue-sharing contracts are possible.

■ Mind & Body Mechanics (Mental side)

1. The unconscious speaks through body sensations

When around someone who makes you tense:

Stabbing feeling in the stomach
Tightness in the chest
Pressure behind the eyes

These body signals trigger reflexive escape behaviors.

2. How to handle it

Before trying to “stop” the behavior—
first ask:

“Where do I feel it, and how exactly?”

By staying with the sensation,
it stops being an enemy and gradually dissolves.
Unconscious patterns unwind slowly.

3. Why small worries feel huge today

Long ago, people were focused on
“Did I survive another day?”

It was about protecting life.

Now, survival and food are mostly secured.

So instead,
tiny discomforts—
like “a small pebble in your shoe”—
start to stand out.

■ Cultural & Educational Models (Tea ceremony, dance, interior, etc.)

Tea Ceremony:
An amazing example of turning a universal act—drinking tea—into a “Way.”
Can be framed for global audiences (e.g., linking to Shohei Ohtani’s refined movements).

Dance:
Basic rhythm → learn from top dancers → develop your own style.
A clear model of step-by-step learning.

Interior / Feng Shui:
Adjusting the energy of a space changes the mood and lifestyle of the people in it.
Show before-after photos to demonstrate small wins.

■ What to do next (Concrete Steps)

Removing all difficult terms—
just the things you can do right now:

Write your workflow on one sheet
Split your menu into 4 tiers:
Free / Low / Middle / High
Choose ONE ideal client type
Decide ONE temporary professional title
Create ONE free piece of content
Talk to ChatGPT/AI for 3–5 minutes
Keep a body-sensation memo
Recall 3 courses/restaurants that moved you
(price / what was good / what you can imitate)

After the group coaching,
Takumen & Taksand
—the original four—

A short trip to the Catskills! 🏞️✨

KIYO drove us and we headed north!

We arrived in the middle of a forest.

Why is it so cozy？！It's lovely.

And now, Chef Kiyo's cooking begins.

Building a fire and cooking meat
outdoors in zero degrees!

Kaneko-san at Sanctuary Publishing — always such a joy to be around!

In the pitch-black darkness, the smell of meat grilling.
The scent of burning firewood, the smell of the forest…
They amplify the quiet voice deep within my heart.

There’s something nostalgic about this moment.
What memory is it stirring up?

Perhaps—
even though it’s something new,
the anticipation of nostalgia is already there,
making it feel nostalgic before it even becomes a memory.

Tsutsui-san of TAKUSANDO FCO—
cool-headed, quietly playful, steady, and precise.

And in the brief pauses between one moment and the next,
I catch myself wanting to chime in, “This is fun.”

LIC’s TAKUMEN is celebrating its 10th anniversary.

TAKUSANDO in Greenpoint was born,
then TAKUSANDO in Gokomachi in Kyoto,

and next…
a TAKUSANDO project near Kiyomizu-dera in Kyoto.
Another one between Park and Lex in Manhattan.
And one in Hakuba, Nagano as well.

It’s a little nerve-racking,
but things are moving forward fast.

The meat Kiyo grilled was exceptional.
It’s amazing how much meat transforms

depending on the person—and their way of working the fire.

We're gonna eat〜〜〜〜

Woooo〜〜〜〜w！

A gathering of food lovers… and nonstop laughter!

When I wake up,
it’s as if nature’s energy has seeped into my body—
and I feel restored and alive.

The morning coffee is delicious,
and the conversations from the start of the day feel so good.

Go a little farther north, and it’s winter already.

We left the hotel and headed to a art museum

Momotaro by Isamu Noguchi

Storm King Art Center

I'm looking so strong〜〜〜

Took shelter from the rain (lol).
Then went to check out the next Manhattan location.

TAKAKO's activities in New York

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247 W 38st, 3F

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Thank you MAKI

Thank you Ally

The regular members！！！

Has it been 20 years?!
A hairstylist I met back when I was running Café MEME in Nakameguro
(the manager of Michu’s shop).
Now he has salons in New York and L.A. —
everyone’s life is really moving forward!