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■ A true ally does not even think of abandoning
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┌1)The first person who mourned the death
of the son of NIKE's founder
└──────
There is a company called NIKE.
It is one of the world's foremost sports goods companies
that has collaborated with countless top athletes.
Founder, Phil Knight
writes near the end of his autobiography
"SHOE DOG" about the accidental death of his son Matthew.
The morning that his death was announced,
there was a man who was
the first person to called in mourning.
His name was Tiger Woods.
Nike had been a sponsor of this
legendary golfer since 1996.
Phil was deeply moved b his call.
"I don't think I'll ever forget his thoughts"
And eventually, something happens to test it.
┌2)In life, we only know our true allies
when we are at rock bottom
└──────
When Tiger Woords had his downfall.
With the expose and scandal of his affair,
and things not going well due to back pain.
And in 2017, he was arrested for using pain killers while driving.
This could greatly damage the brand.
For the mass media, it was a delicious story.
Day after day, the media battled to expose all they could.
However, Phil, never for a moment abandoned Tiger.
"I cannot bear people talking bad about
Tiger before my eyes."
While contracts with Pepsi, Gatorade,
General Motors and other famous companies all cut their contracts,
NIKE continued to sponsor Tiger.
And in April 14th 2019,
a miracle happens.
At the Masters tournament,
Woods dominates the tournament for the 5th time.
This was truly a miracle after 14 years.
The mass media,
suddenly changed their tune to cover this miracle,
and reported this rise in Nike's stock as the "Tiger effect".
During this whole bustle,
Nike sent out a quiet celebration
with one short video.
The title of the video was
"Same Dream"
▼ Nike - Tiger Woods: Same Dream
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https://cdn.musebycl.io/2019-04/Nike%20-%20Tiger%20Woods%20Same%20Dream%20720p.mp4
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"It's crazy"
"It's crazy"
"To think a 43-year old
who has experienced every high and every low,
and has just won his 15th major,
is chasing the same dream as a 3 year old."
┌3)A true ally does not even think of abandoning
└──────
Having a dream, one can do even alone.
┌3)A true ally does not even think of abandoning
└──────
Having a dream, one can do even alone.
But in order to fulfill those dreams you need the help of others.
And to continue to achieve your dreams, you need "team members" to support you.
You can know anytime who are your【team members】
But knowing who are your 【allies】
But knowing who are your 【allies】
can only be done when things are not going well in your life.
Those people who are supporting you
even when you hit rock bottom are your true allies.
"Are there even people like that?"
you may ask.
In that case, let me ask you in return.
"Is there anyone that you have become an ally for?"
Those who have true allies,
are those who have become a true ally for another.
True allies do not even consider or think about abandonment.
Thank you for reading.
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Reference for today's episode was taken with gratitude from
Reference for today's episode was taken with gratitude from
sources below.
"SHOE DOG My all to shoes"
Translator Yasuyuki Ootaguro
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Toshitaka Mochizuki
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Toshitaka Mochizuki
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