Check out Takumi’s NEW English youtube channel🎵
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https://www.youtube.com/@takuway
Open Chat "Tokyo retreat"
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Get the information from here！
You can listen to the archive〜〜〜
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I'll be singing at this event tomorrow. Woohooo〜〜〜！
Excited!
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Thank you to everyone who came to the store when I was manager for the day.
Photos from yesterday!
Please continue to support Kyoto takusando.
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https://www.instagram.com/takusando_gokomachi/
takusando @ KYOTO
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https://www.instagram.com/takusando_gokomachi/
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A product made for just one person
that became a huge hit around the world...
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Band-Aid
Honda Cub
Braun electric shaver
The product was created just for one person...
Yoichi Ochiai also made a hearing aid for his father
and it became a huge hit.・・・？！
↓↓↓ I tried asking this question to chat gpt.
I hear that there is a rule that says that something made for just one person can become a big hit! Please tell me about it! For example, I heard that Yoichi Ochiai made a hearing aid for his father, and that it became a big hit...?
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The phenomenon/law that ‘something made for just one person can gain widespread acceptance in the world due to its great appeal and demand’ is something that is said in various fields. In English-speaking countries, it is sometimes expressed as ‘scratch your own itch’ (solve your own or someone close to you's problems).
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## Why is it easy for something made for just one person to become a big hit?
1. **Because it solves a serious problem**
When something is made ‘for one person’, there is often a serious problem behind it. For example, ‘a family member's illness or disability’, ‘an inconvenience that someone close to you is facing’, or ‘something that you yourself have been struggling with for a long time’. Services and products that solve serious problems have high intrinsic value, so they are more likely to be accepted by many people.
2. **You can create it thoroughly from the user's perspective**
When you try to create something for a large, unspecified number of people, it is easy to become vague about who you are trying to solve the problem for and how. On the other hand, when you create something for someone close to you, you can thoroughly understand what that person ‘really needs’. As a result, the usability and functions will be ‘just what you need’.
3. **Stories and empathy are easily created**
The story of ‘making something for just one important person’ is easy to relate to, and it is easy to gain empathy and support. In addition to the practicality of the product itself, the story behind it is easy to spread through SNS and other media, resulting in a large expansion.
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## Episode of Yoichi Ochiai
Yoichi Ochiai, a media artist and researcher, has been in the media spotlight for the process of creating a hearing aid for his father (Nobuhiko Ochiai, a writer). After carefully listening to his father's hearing difficulties, he devised a prototype of a hearing aid that was ‘truly easy for his father to hear’ by using technology and design. As a result, a prototype was completed that was packed with attention to detail in terms of usability and sound quality.
In this way
- **who you want to make happy** is clear
- the need to solve the problem is urgent on a ‘personal level’
- the story behind it is likely to arouse interest and sympathy in many people
As a result of these conditions being met, “something that was made for just one person” has become something that has attracted attention from society as a whole.
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## There are other similar examples
- **Arduino**
Massimo Banzi, one of the founders, developed Arduino with the aim of making it easier for university students to get started with electronics. What started out as a niche product has since spread worldwide, being used for DIY projects and prototype development by startups.
- **Airbnb**
The founders started experimenting with the idea of renting out a room in their house to help them get through a period when they couldn't afford to pay rent. The result was a huge hit that created a new culture of staying at the homes of complete strangers.
- **Dropbox**
The starting point for Drew Houston, the founder, was that he wanted a system that would allow him to access his files safely from anywhere. The tool he created to solve his own problem became a welcome addition for people all over the world.
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## Summary
The reason why ‘something created for just one person becomes a big hit in the world’ is
1. **The problem you want to solve is clear (and has high intrinsic value).**
2. **The product is detailed and tailored to the target (that one person).**
3. **The background and story of the development are easy to relate to.**
These are the key points.
If you want to give shape to a new idea, start by solving a problem that someone close to you is really struggling with, and you might just end up with an unexpected big hit.
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Grateful to everyone in each region!
When it gets warmer,
I'm thinking of holding a talk camp
where we can talk about the truth while looking at the light of a classic lamp
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