From the top
Trying to control people
Let's cover them from above
↓↓↓↓
Chane your language!
Agriculture
↓↓↓
Industry
↓↓↓
Network industry = human connection (via internet)
Mass media → Man-media
Mass marketing → Man-marketing
People matter!
Use people-oriented language!
Connections with people!
Words like, "enclosing" or "reaping"
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Would you use those words for your friends? !
Simply not using bad words can make a big difference!
Customer
Fans are 20% of them.
There are people who are fans even if they don't buy.
The word "customer" is also rude
H TO H (Human)
Customer Service
↓↓↓↓↓
Engagement Service
Closing
↓↓↓↓
Starting (it starts here)
It's all in the attitude, in the words.
The land, the house...
You only buy once in your life.
Ask people for others opinions!
Reputation is the deciding factor!
Search, search
If Tokyo was 100
Rural areas are less than half
20% of the population accounts for 80% of the sales
There are only 10 million people using twitter!
Not that many people are online!
Japan is a digitally backward country
One-on-one relationships are important
Less than 10 percent of Japanese
can use a computer.
Under 65 years old
1/3 cannot use a computer
↓↓↓↓↓↓↓↓↓↓
Your customers are not all using the internet!
Building a fan base?
↓↓↓↓
We have fans.
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Know what they like about you!
It may be different from what you think...
Find out what that is!!!
Are you looking at people like you're looking at prey?
Are you trying to sell?!
↓↓↓
It creates tense air.
↓↓↓↓
Selling means -> Being chosen
Instead of asking fans their opinion,
ask them, "What do you like?"
*Focus on buildilng on those good points
People like it because it's cheap
or because it's convenient will go elsewhere!
I trust them, etc.
Raise the emotional heat!!
Ask your enthusiastic fans
what they like!
A relationship that is loving where you can feel the warmth!
Japanese people
A country with low self-esteem
Fans are not only about fan girls who scream for you!
It's about
↓↓↓↓
Trust, credibility
Internal employees ...
There are some who have never met the fans
↓↓↓Distance with fans/log distance
Meet them!
Find out why they are so enthusiastic!
If speed/efficiency is important, a warm relationship is useless
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Unify your value system
What is empathy?!
Empathy is when you see the same things in the other person!
We share the same flaws!
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That's why we have to "show our true colors"
Who are the fans?!
Soccer Teams
When you are strong, you are a fan
When you have a star player, you are a fan...
are those truly fans?!
Fans are fans even if the team is weak.
See the people behind the product!
There is no point of surveys.
What you want to know is the point of enthusiasm of the 20% of the people (fans)!!!
___________________________
How to solve problems with they arise
・A truly strong person
・How to build your mind
・How to not be concerned about what others say
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Make someone laugh
↓↓↓↓
Being laughed at!!!
I don't care
↓↓↓↓
Don't care
Don't care ↓↓↓↓↓↓
The problem is not recognized as a problem
___________________________
【Human artists were outraged when a painting drawn by an AI won first place at an art fair】
https://gigazine.net/news/20220901-midjourney-win-fine-arts-competition/
However, it's truly a beautiful art piece〜〜〜〜