Taku's Blog++: The Basics of Business: It's All About Attracting Customers — SNS = Fan Marketing, Not Just Broadcasting, But Dialogue

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I arrived in Bali!

Morning seminar

Tokyo has entered the rainy season!

Mr. Hiroyuki Irie's SNS seminar turned out to be a full-on Irie Business Masterclass!

You could feel everyone’s genuine passion in the room.

SNS Strategy Seminar on June 10, 2025 (By Hiroyuki Irie)

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【Chapter 1】Introduction and Background

• Born in 1985 (39 years old, from Nagasaki)
• Made ¥100 million profit at age 17 by reselling shochu
• Founder of Samurai Partners, known as “Japan’s No.1 in SNS customer acquisition”

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【Chapter 2 】Fundamentals of Marketing Theory

2-1. The Core of Business is Customer Attraction
•The basics of business are “attracting customers.” Rather than finding a product that sells, it’s more important to focus on how to sell it
• In the age of social media, attracting customers means using platforms suited to the times (YouTube / TikTok / Instagram / LINE)

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【Chapter 3】Characteristics and Usage of Each Social Platform

Social	Key Characteristics	Tips for Use

□ TikTok
Unmatched viral potential (surface-level fans)
Live commerce planned to launch (from August)
Japan’s live commerce scene is still a question mark

□ YouTube
For education & building loyal fans
Focus on expertise; create content based on comment analysis

□ Instagram
Great for turning followers into loyal fans (visual focus)
Integration with MEO (Map Engine Optimization) is key

□ LINE
For closing sales (directly tied to revenue)
Open rate of 80%; use official LINE accounts for guaranteed delivery

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【Chapter 4】Mindset Behind Social Marketing

4-1. SNS = Fan Marketing
• The foundation is not broadcasting but dialogue
• Communication with followers builds trust—and leads to sales

4-2. Building a Customer Journey
Awareness (TikTok) → Interest (Instagram) → Education & Trust Building (YouTube) → Conversion (LINE)

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【Chapter 5】Practical Phase: Designing Your Social Strategy

Phase 1: Establish Your Uniqueness & Expertise (3–4 months)
• Experiment with different content ideas to discover your unique style

Phase 2: Trends × Uniqueness
• Emulate those who are succeeding and incorporate trending elements

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【Chapter 6】Tactical Implementation Examples

6-1. Automated Content Generation Workflow

Film a long-form YouTube video
Use ChatGPT or Gemini to analyze:
“Which parts should be clipped?”
Post those clips daily across various SNS platforms
Let AI generate titles and thumbnails as well

6-2. Daily Posting is Key
• Since few people post daily, just doing it makes you stand out

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【Chapter 7】Instagram＋MEO Integration

• For store-based businesses,
combining MEO (Google Map optimization) with Instagram is the ultimate strategy
• Mimicking top-performing stores is the shortcut to results
• Well-curated Highlights and strong visuals are essential

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【Chapter 8】Importance of Brand-Based Businesses

• If your profit margin is under 30%,

it’s not sustainable as a business
• Your brand = the “vibe” you create
• Designing a concept that’s loved is the key

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【Chapter 9】Message on AI Utilization

• AI is the ultimate partner—you should use it constantly
• Everything from scripting, content analysis, and post planning
can now be done with AI
• True success lies in the combination of talent × effort

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【Key take aways from participants】

• •The people who get results

are the ones who act—consistently, in volume, and with detail
They’re doing what needs to be done
Everyone has room to grow

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Summary: 3 Core Principles for SNS Success Moving Forward