Wednesday, February 5, 2025

How to Break Free from Limits and Live the Life You Want!

 Check out Takumi’s NEW English youtube channel🎵

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https://www.youtube.com/@takuway



 

How was Shibuya yesterday〜？！

 

 


 1) "Why do you want to achieve this?

     List eight specific reasons.


2) "How will your life change once you achieve this goal?"

    "If you don’t achieve it, how do you think you will feel?"


3) "Can you clearly visualize your future self after achieving it?

    (Where are you, what are you doing, and how do you feel?)"


4) "What is the first concrete action you should take toward achieving it?" 

    "By when will you take this action? 

     Can you set a deadline?"


5) "What obstacles might hinder your progress?

    How will you overcome them?"


6) "Is there anyone who can support you in achieving this goal?

    Who are they, and how can you ask for their help?"


7) "Have you achieved a similar goal in the past?

    What strategies did you use then?"


8) "Are you truly committed to achieving this? 

Can you say 'YES!' from the bottom of your heart?"


 

 

 

 

 

 

Mr. Nagone

That was electrifying~~~!

He was blown away by 10X too.
And he shared that with us.

who not how
 
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Summary: "Who Not How" Theory and Insights

1. Michael Jordan and the Importance of "Who"

  • Michael Jordan is considered one of the greatest basketball players in NBA history, and the Chicago Bulls selected him with the third pick. 
  •  At the time, the Bulls were a weak team, but after Jordan joined, they made the playoffs every season.
  • However, the key to success wasn't just Jordan himself, but the "Who" (the right people).
  • With the addition of Scottie Pippen and Phil Jackson, the Bulls entered their golden era. 
  • Similarly, individual success relies more on "Who" (who you work with) than on "How" (how to do it).


  • 2.  "Who Not How": A Shift in Thinking
  • When people aim to accomplish something, they tend to focus on "How".
  • However, focusing on "How" consumes time and delays growth.
  • Instead, by asking "Who can help me?", goals can be achieved more efficiently.

  • 3. The Four Freedoms of "Who Not How"

    • This book introduces the four freedoms that come with practicing "Who Not How":

    • ①Freedom of Time

      When you focus only on "How," time is drained.
      Example: At 16, Richie quit his summer job and, with his father’s advice, flipped watermelons. He made more money in a short time than from the job. To increase time, instead of doing the "How," consider "Who can take care of it?"

    • ②Freedom of Money

      People who use their time wisely tend to earn more. Money avoids those who don’t value their time and gravitates towards those who use their time for valuable activities. Hiring "Who" is an investment, not an expense. (Example: Outsourcing web design lets you focus on your core business.)

    • ③Freedom of Relationships

      Success depends on "who you’re with."
      It’s not about "what you can get," but "what you can give."
      The spirit of give-and-take is key to building a high-quality network.
      Example: People avoid those who ask for a favor without offering value in return.

    • ④Freedom of Purpose

      By leveraging "Who," you can focus on a larger purpose.
      When JFK visited NASA, a janitor answered, "I’m working to send humanity to the moon."
      Working with others transforms mere tasks into meaningful work.

  1. Practical Methods

Every 90 days, practice the following:

1. List tasks you don't want to do or aren’t good at.

2. Decide who (Who) will take care of those tasks.

Focus your time on high-value activities to improve the quality of your life.

Conclusion

  • The key to success is not "How" (how to do it), but "Who" (who to do it with).
  • By gaining freedom in time, money, relationships, and purpose, you can build a more fulfilling life.
  • Don’t try to do everything yourself—finding the right "Who" is the shortcut to growth!
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Benjamin Hardy expands on what Dan Sullivan says in his blog and 
eventually becomes a writer himself.
 
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10X Growth Framework 

Chapter 1：Why 10X Growth is simpler than doubling? 

1-1. Increase "Quality" not "Quantity"

  • 2X Growth Approach 

    • The tendency is to think in terms of "quantity" (effort, time, resources) by extending the current trajectory.
    • As a result, this leads to an increase and complication of resources.

  • 10X Growth Approach

    • Focus on the "critical 20%" and aim to achieve "10 times the results."
    • As a result, the necessary actions become simpler, and efficiency increases dramatically.

1-2. Applying the 80/20 Rule (Pareto Principle) 

  • Most of the results come from a few key elements.
  • By identifying the "20% that generates results" and concentrating resources there, dramatic growth becomes possible.
  • Rather than trying to grow multiple areas at once, first focus on the “most impactful areas.”

Chapter 2：The Mindset Needed for 10X Growth

2-1. Leverage (The Gap）and the future

  • The larger the vision, the clearer the "gap" with the present becomes.
  • By addressing that gap = and taking on the challenges, growth accelerates.
  • With a 2X goal, the envisioned world is smaller, and actions tend to remain "extensions of the current state."

2-2. Every Experience is a "Harvest" 

  • Both good and bad experiences should be absorbed as learning and nourishment.
  • Instead of comparing with others, measure progress against your past self and your ideal future self.
  • By viewing the growth process positively, you move closer to achieving 10X results.

2-3. Free Time and New Input 

  • Avoid getting too immersed in work and ensure free time for learning and gathering information.
  • Focus on "Kairos (quality time)" rather than "Chronos (quantity time)" and make sure to have uninterrupted periods of focus.
  • Clearly define on/off times during the day to maintain high concentration and creativity. 

Chapter 3：Entrepreneurial Growth Stage 

3-1. Level 1：Sole Proprietorship (Doing Everything Yourself) 

  • Operating the business entirely on your own.
  • At this stage, achieving 10X growth is difficult, and there are limitations in terms of time.

3-2. Level 2：Thinking about Who to Delegate to（Who not How）

  • The mindset of finding the right people (Who) and delegating tasks.
  • Delegate areas where you're weak to those who excel in them, so you can focus on the "20% that you’re good at and brings high value."

3-3. Level 3：Delegating Management to Leaders 

  • Instead of holding all the management reins, delegate decision-making to trusted leaders.
  • This increases the overall leverage of the organization, and a structure is created where the business can continue running even if the CEO is absent for three months.

3-4. Level 4：Integration of Leadership and Organization (Teal Organization)

  • Management is no longer top-down, but instead, every member of the organization acts proactively.
  • By involving everyone in decision-making, the organization autonomously drives innovation and achieves sustainable 10X growth.

Chapter 4：Time Management and Action Guidelines for 10X Growth 

4-1. Divide time into "3 categories".

  1. Free Days: Focus on recovery, learning, and input.
  2. Focus Days: Concentrate on the 20% of important tasks (e.g., customer interactions, key projects).
  3. Buffer Days: Handle miscellaneous tasks and adjustments.
  • This division ensures that you allocate time for necessary rest and input while reserving time for deep focus, maximizing results.

4-2. Let Go of Weaknesses and Focus on Strengths

  • Concentrate on areas where you can multiply your abilities by 4 to 10 times.
  • Delegate weaker areas to outsourcing or your team, optimizing resource allocation.

4-3. Set Exciting Goals (Dream Check) 

  • Define your goals for 5 or 10 years with "10X growth" in mind.
  • Set goals that will genuinely excite you when achieved, creating a level of excitement that sparks breakthrough progress.

Chapter 5：Practical Steps-Achieving 10X Growth

  1. Review Current Goals 

    • Are your goals focused on 2X Growth or simply maintaining the status quo? 
    • Ask yourself, "How can I achieve 10X growth?" and reconsider your objectives. 

  2. Identify the critical 20%

    • Identify the activities that directly contribute to results, such as business, skills, or products. 
    • Reduce the wasteful 80% and concentrate resources on the high-impact 20%. 

  3. Analyze the Past "10X Growth Experiences." 

    • Reflect on the moments when you made significant leaps. 
    • What did you discard, and where did you focus? What actions generated the results? 

  4. Consider New Approaches 

    • You can't aim for 10X by continuing along the same path. 
    • Explore different dimensions of methods," such as utilizing technology social media strategies, and team-building. 

  5. Build the Team and Systems 

    • What experts of leaders can you involve, and where can you outsource or delegate? 
    • Distribute decision-making authority within the organization and create a system that ensures growth even in the CEO's absence. 

  6. Repeat Execution and Review 

    • Goal-setting →Execution  → Harvest (reflection)  → Reset
    • Use failures as "learning material" ad update your mindset accordingly. 

Chapter 6：Conclusion-The Potential for 10X Growth is Already Within You

  • 10X growth is not about "increasing quantity," but about "focus and breakthrough."
  • By setting a big goal, what needs to be done becomes simpler.
  • By comparing yourself to your past self and viewing growth positively, progress accelerates even further.
  • When the right team and systems are in place, the business will continue to grow even if the CEO is absent for three months.

3 Actions you can take right now

  1. Set a 10X Goal

    • Let go of 2X Growth and articulate "impactful goals that aim for 10X".

  2. Choose the Valuable 20% and Stop or Delegate the Remaining 80%

    • Start by clearly defining "what not to do" and concentrate your energy on a single focus.

  3. Embrace the Gap and Use Past Growth as Your Weapon

    • "The reason to aim for 10X is precisely because it's something you can’t do right now."
    • Reflect on your past significant growth and use it as a source of confidence.

Epilogue

The reason 10X growth is said to be "actually simpler and more enjoyable" than 2X growth is that it focuses on the essential aspects rather than increasing complex tasks. By leveraging your own or your team's unique strengths and making the decision to eliminate the unnecessary, your business and goals can reach levels you never imagined before.

So, what do you want to grow 10X starting today?
Believe in the 10X potential within you, and take the first step.

 

With a 2X goal, you won’t find the signals to reach 10X.

The signals come from a bigger future!

Your brain can only see what it is looking for.

Aim for a future completely different from the present!

It’s easier to make your ideals a reality through imagination.

Daydream!

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A 10X course for 3.5 million yen?!

The advanced one is 6.5 million yen?!

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Past → Now → Future

But actually,
Past ← Now ← Future

Time flows from the future!

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10X is
a life where you remove limitations
and do what you want to do!

Let’s do it together, everyone!

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If you're good at language arts, just focus on that,
and then, team up with friends who excel in math or history,
and make it fun and enjoyable!

If you're not sure what you're good at,
ask those around you!
"What am I good at?"

Likes
Strengths
What helps others
Makes money
↓↓↓
The four elements

= Purpose in life

Work becomes happiness

Find your Unique Ability,
Leverage your Unique Ability,
And help each other leverage their Unique Abilities.

 

 

 

Summary：How to become Your Future Self at 10X Speed--Reading Guide

1. Overview of the Book

  • Author: Benjamin Hardy
  • Theme: A guide to connecting with your future self and realizing that vision.
  • Key Points：
    • Do not think about the future as a continuation of the present.
    • Let your future self decide who you are right now.

2. Table of Contents

  1. Introduction: A 180-Degree Shift in Psychology
  2. Part 1: 7 Threats to Your Future Self
  3. Part 2: 7 Truths About Your Future Self
  4. Part 3: 7 Steps to Making Your Future Self a Reality
  5. Conclusion: Become Your Future Self Now

3. Main Concepts of the Book

① Change Your Perception of Time

  • Time is not just the ticking of a clock; how we perceive our past and future shapes our present actions.
  • How you imagine your future self influences your present choices and actions.

② Don't Let the Present Decide Your Future

  • If you base your future on your current self, it will almost mirror your present.
  • Research shows that imagining a future drastically different from the present helps you realize your ideal future more easily.

4. Thinking for Realizing Your Future Self

📌 A Success Story With Strong Awareness of the Future Self

  • Mr. Beast (Jimmy Donaldson)
    • At the age of 16, he filmed a YouTube video addressing his future self.
    • He spoke to himself 6 months, 1 year, 5 years, and 10 years into the future.
    • As a result, his subscriber count skyrocketed from 200,000 to 44 million in 5 years, far exceeding his expectations.

5. 7 Threats to Your Future Self

🔹Threat 1："Life loses its meaning if there is no hope for the future."

  • Victor Frankl's study in concentration camps:
    • People who lost hope quickly deteriorated, losing the vitality to live.
    • Having a purpose increases survival rates and life expectancy.

🔹Threat 3："If you're unaware of the environment's influence, you can’t evolve"

  • Pygmalion Effect:
    • You grow when expected to, but you stagnate when not expected to.
    • "Surrounding expectations influence your growth," so you should place yourself in an environment that fosters growth.

6. 7 Truths about Your Future Self 

🔹 Truth 1："Your future self determines your current actions"

  • People are driven by the future, not the past.
  • Having a clear goal for the future changes your daily actions.

🔹 Truth 2："Your future self will exceed your expectations"

  • People often acknowledge their significant growth over the last 10 years but tend to believe they won’t change much in the next decade.
  • It’s crucial to abandon a fixed mindset (status quo thinking) and embrace change.

7. Conclusion: Become Your Future Self Now 

  • Clearly envision your future self and start becoming that person right now.
  • Writing a letter to your future self helps you visualize your ideal form.
  • Reevaluate your environment and relationships to create an atmosphere conducive to growth.


  • This book is not just about goal-setting; it teaches how to define your "ideal future self" and change your current behavior to create a significant transformation.
    Don’t be tied to your present self—acting with your future self in mind is the key to success!

Conclusion

This book is not just about goal-setting; it teaches how to define your "ideal future self" and change your current behavior to create a significant transformation.
Don’t be tied to your present self—acting with your future self in mind is the key to success!

 

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Summary：Key Points from the Video on "How to Create Added Value"

1. Overview of the book

  • Author：Nozomi Tajiri
  • Theme: Explains how anyone, regardless of their position, can develop the "power to create added value" and apply it in their work.
  • Key Points：
    • To create added value, it is essential to understand the customer’s needs clearly, fully, and without any misalignment. 
    • By grasping the concept and structure of added value, one can maximize value, improve productivity, and increase profits.

2. Video Structure

  1. Relationship Between Value and Added Value
  2. Structure of Added Value
  3. How to Create Added Value

1. Relationship Between Value and Added Value

(1) What is Value

  • Value is something "the customer feels" and is not determined by the provider.
  • Added value is what "meets the customer’s needs."
  • 3 Questions to evaluate the value of your work：
    1. Does it influence the customers decision to "buy"? 
    2. Is the customer using the product or service? 
    3. Is it useful to the customer? 

(2) Where is the Added Value? 

  • Added value only exists where customer needs are met.
  • Exceeding customer expectations is not added value (unnecessary services may become a waste).
  • The true added value lies in areas that fulfill customer needs.

2. The Structure of Added Value

(1) Explicit and Implicit Needs

  • Explicit Needs: Needs the customer is clearly aware of (e.g., wanting a new computer).
  • Implicit Needs: Needs the customer is unaware of but actually desires (e.g., wanting to lose weight → but truly desiring to be attractive).
  • Uncovering implicit needs is the key to creating high added value.

(2) 3 Classifications of Added Value 

  1. Replacement Value (making things more convenient while maintaining the same emotional experience)  Example: Transitioning from email to chat tools.
  2. Risk Reduction Value (reducing anxiety)
    • Example: Antivirus software.
  3. Emotional Value (providing new emotional experiences)
    • This is the most important element of added value.
    • People pay for things that move them emotionally, so offering "new emotional experiences" maximizes value.

3. How to Create Added Value

(1) Identifying Needs 

  • It is crucial to understand customer needs "clearly, fully, and without misalignment."
  • Clearly: Understand what exactly they want and why it’s important.
  • Fully: Understand all of the customer’s needs and prioritize them.
  • Without Misalignment: Share the same perspective as the customer by observing and experiencing the actual scene.

(2) Communicating How you can help

  • It is important to convey the products "benefits" not just its "features." 

  • Features use "we" as the subject → this makes it harder to communicate.

  • Benefits use "the customer" as the subject → by conveying the customer's transformation, it moves their heart.

    Be mindful of the question, "So what?" in your explanation

    *Example: "This phone is waterproof" → "So, you can confidently use it even on rainy days."

4. Summary

  1. Relationship between value and added value：

    • Value is "determined by the customer." 
    • Added value is "what satisfies the customers needs." 
    • It is not about exceeding expectations; it is about fulfilling needs.

  2. The structure of added value：

    • Discovering latent (implicit) needs is more important than addressing explicit needs. 
    • Among the 3 types of added value (replacement value, risk-reduction value and emotional value) emotional value generates the most value. 

  3. How to create added value:

      • Deeply understand the customer's needs (clearly, completely, and without discrepancies).
      • Communicate the product's benefits, showing how it transforms the customer (focus on "so what?").

      Conclusion:
      To create added value, it is most important to accurately capture and satisfy the customer’s needs.
      Especially by exploring latent needs and offering emotional value, you can achieve the greatest added value!

Conclusion

To create added value, it is most important to accurately capture and satisfy the customer’s needs.
Especially by exploring latent needs and offering emotional value, you can achieve the greatest added value!


 

 

Summary and Step-by-Step Breakdown

  1. Experience and Learnings at Keyence

    The author spent 4 years at Keyence, learning system creation without sales experience.
    The sales strategy is centered on eliminating competition by increasing value without reducing price.
    After leaving, the author struggled to find their own value but integrated those experiences to write "How to Create Added Value."

  2. Added Value and Its Importance

    Added value = the source of competitiveness.
    High-profit companies offer "value beyond customer needs."
    Example: The difference between explicit needs (e.g., can search) and latent needs (e.g., needs revealed when mentioned).
    Added value determines price—by effectively communicating the product’s value, you can avoid price negotiations and maintain high prices.
    Example: Using differentiation elements such as "world's first" or "patent-pending."

  3. Maximizing Profit and Pricing

    By increasing price from 100 to 120, profit grows from 5 to 25 (if fixed selling and admin costs).
    Lowering prices squeezes profits and hinders employee wage increases.
    Pricing is determined by how value is communicated.

  4. Three Types of Added Value

    • Replacement Value: Making existing methods more efficient (e.g., taxi apps, electronic payments).
    • Risk Reduction Value: Preventing future losses (e.g., insurance, helmets).
    • Emotional Value: Moving the customer's emotions (e.g., brand products, luxury tuxedos).

  5. Pricing Considerations

    Different pricing strategies are needed for different target segments.
    Example: The same sensor may have a price difference of more than ten times, depending on factory usage.
    Review discount culture—pricing is not "fixed" but depends on the value provided.

  6. Application in B2B and B2C

    • B2B: Consider both the individual needs of the person in front of you and the company's needs.
    • B2C: Be mindful of the customer’s emotional changes and how you convey value.

  7. Creating Value Based on Emotions

    By generating emotions, added value increases and so does the price.
    Example: When selling a luxury tuxedo, emphasize how "the groom looks sharp, making the bride shine."

  8. Challenges of Japanese Companies

    Profit is limited through cost-cutting alone.
    Solution: Shift strategy to focus on added value (especially emotional value).
    Overcoming the excessive resistance to price—changing the mindset of salespeople who say "it's too expensive" and making them accept fair prices.

  9. Marketing to Create Added Value

    Find industry-first or world-first values.
    It’s crucial to explore latent needs, not just explicit ones.
    Consistent branding—product planning, sales, and marketing must work together to offer exclusive value.

  10. Impact on Japan's Economy

To raise GDP, it’s important to cut unnecessary time and generate added value.
Creating emotional value leads to economic revitalization.
Implementing this theory can increase profit margins and strengthen competitiveness of Japanese companies.

Simple Explanation for Middle School Students

  1. What is "Added Value"?

    It’s making a regular product or service into something special with more value!
    Example:

    • A regular pen → “A pen that’s easy to write with and doesn’t tire you out”
    • A regular tuxedo → “A special tuxedo that makes the groom look amazing!”

  2. Why is "Added Value" Important?

    • You can sell products without lowering the price!
    • No competitors to worry about!
    • The company’s profit goes up, and employees get higher salaries!
      💡 It’s about making customers think, “Even though it’s expensive, I really want this because it’s worth it!”

  3. There are 3 Types of Added Value!

    • Replacement Value: Making things more convenient.
      Example:

      • “You used to call a taxi by phone → Now you can call it in a second with an app”
      • “You could only pay with cash → Now you can pay instantly with PayPay”

    • Risk Reduction Value: Preventing future problems.
      Example:

      • A helmet → “Protects your head if you fall!”
      • Insurance → “Helps when something unexpected happens!”

    • Emotional Value: Moving emotions and making experiences special.
      Example:

      • Regular ring → “An engagement ring you’ll treasure forever”
      • Regular hotel → “A hotel where the service is so amazing, you’ll remember it for life”

    💡 Combining these three types makes a super valuable product!

  4. Price Isn’t Just About Being Cheap!

    Lowering the price reduces profits and stops great work from being done!
    What’s important is adding value that makes customers feel like the price is worth it!
    Example:

    • “This sensor will double your factory’s production!” → Even if it’s expensive, customers think it’s worth it!

  5. What Does "Selling Even If It’s Expensive" Mean?

    People will spend money if they think the product is worth it!
    High-end brands sell because customers feel the value.
    Example:

    • Regular tuxedo → “$700 rental”
    • Special tuxedo → “Makes the groom look amazing! Even $2,000 is worth it!”

    💡 It’s not the price, it’s the value you communicate that counts!

  6. How to Make Sure There Are No Competitors?

    When customers think, "This is the only one," there’s no competition!
    Create a world-first or industry-first product that can’t be compared to anything else.
    Master convenience, risk reduction, or emotions, and you’ll be strong!
    Example:

    • Keyence’s strategy: Create a unique field with technology no one else has and make customers feel there’s no reason to compare to other companies.

  7. How to Create Value in Today’s World?

    Instead of competing on price, compete on added value!
    Sell experiences and stories instead of just products!
    Think about “who’s buying” and “why they’re buying” instead of making products randomly.
    Example:
    Japanese washing machines focus on “cleaning power,” but customers might care more about design or quietness!

  8. Summary

    • Added value = Giving something special to your product.
    • Focus on convenience, risk reduction, or emotions to create value.
    • Sell based on value, not just price!
    • Create a market where there’s no competition!
    • Japan needs to improve how it communicates value to grow more!

    💡 Always think, “How can I make this better for the customer?”
    This thinking will help you when buying things or working in the future! 😊


Link to Takumi Yamazaki’s 

ENGLISH Book “SHIFT”

https://amzn.to/2DYcFkG

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