Why not try stopping to chase short-term profits?
Stay connected to the person in front of you.
Be useful to this person.
Be a part of this person's happiness.
Selling→being chosen
Creating fans
Getting to know each other
↓↓↓more than that••
After the sale
After they make the purchase is when it actually begins
The time for hard selling is over!
↓↓↓
How can people become fans of
YOU, your COMPANY, your PRODUCTS?!
Selling
↓↓↓More than that•••
Think about what excites you the most and the results will follow.
Strong people
↓↓↓More than that•••
It's an age for the gentle person
Can you provide trust and security?
That person who bought from you,
what words are they using to share with
the people around them?
Sales is created by
your core fans,
your fans are creating the sales.
Population↓↓↓ will decrease
Older people↑↑are increasing
Young people's desire for goods ↓↓↓↓ is decreasing
Consumer desire ↓↓↓↓ is decreasing
We are in a state of information overload!
Take good care of your fans who are buying your products now.
The amount of information released in a year
About "60 times more information" is transmitted
than the "number of grains of sand in the world."
YouTube
If you were to watch what is uploaded in a day
It would take about 80 years!
The amount of information is so vast that it's almost as if there is no information at all!
↓↓↓
The Law of Similarity
You attract friends that are similar to you
Family and friends are the ones you can trust
It is now the age of hearing what is passed on from fans
From one person,
that person has 150 like-minded friends.
And those friends?
Even 10 people can propagate to 1500!
More than more people
↓↓↓
Place value on the fans right in front of you
FAN MEETING
Know what you are gathering for= finding out the points of pain/anxiety
↓↓↓ fan base
Build on the strengths/good points
Functional value + Emotional value. The feelings of "like" Empathy, attachment, trust
Solidify the support base
Listen to the emotional value of your core fans
Discover
↓↓↓↓↓↓↓↓↓↓
Establish
↓↓↓↓↓↓
Participation
↓↓↓↓↓↓
Co-creation
Sellers
↓↓↓
Becomes the chosen
From focusing on results
↓↓↓↓
Focus on getting close to the customer → Change your goal
Don't try to sell
↓↓↓↓
Good presentation
Can have fun with it
Don't try to sell
↓↓↓
Focus on whether you can give a good presentation
Whether you can have fun with it.
Imagine how the person wants to become in the future?
What would make this person happy?
How can we help this person?
↓↓↓
The goal is that person's happiness
and leaning in closer to them.
Not selling
changes into selling
↓↓↓
More than selling,
I want you to be happy.
Reaping benefits Hunting type
↓↓↓
Growing Agricultural type
Are you using words that you can use in front of others?
Let us take care of it
Let us take care of you
Do not sell = power word
Be a person who recommends other companies, other people
push
This grapefruit is still sour.
Please buy it a little later.
What is important is the other person's heart.
Your numbers are irrelevant to the other party.
↓↓↓↓
Change where you place the weight, little by little
Center it around referrals and repeat customers.
Resonance style. People who resonate with you or your product.
It's about a partnership rather than mere numbers.
Calling on people by their name.
Your presence
is useful to me.
↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓
Are you getting the message?
Become someone they can consult with
I want 〇〇
to lead to your (name) happiness!
I don't want you to be forced!
An atmosphere in which it is easy to say no
Find out what the other person is really thinking
After all, it's about building a relationship
Since this is a chance for us to get to know each other
I would be happy to help you/to be of service to you.
Share beneficial information that is not related to your sales.
To make people want to buy from you
tell them politely even what you
don't have to say.
Surprise presents,
saying you're lucky!
Organic reach
Fans are like-minded friends.
Expectations destroy the balance
___________________________
NAOYUKI SATO'S YouTube
↓↓↓
_____(^_^)v•••☆_______________
Thank you for another big chance!
We got to meet〜〜
__________(^-^)♪___________
Thank you!
___________________________
Link to Takumi Yamazaki’s
ENGLISH Book “SHIFT”