The way of doing things until now no longer works.
Treasure your fans!
Just like we talked about in the IG LIVE,
that was always important to us.
Some of you commented that we are going back to the point of origin,
but especially "now when things are a bit mixed up" and people have forgotten the main point,
I want to share this with as many people as possible!
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"SatoNAO" who originally worked for Dentsu
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From now on,
conventional advertising won't be as effective!
*The way we've always done things is no longer working!
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The only way is to create fans
We have to take care of our fans.
New clients are getting harder to find.
We must value our existing fans!
Fan Base
Why new clients are getting harder and harder to find
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Information overload
It takes 80 years to watch
even all the videos posted on YouTube in just 1 day！！！
Population is shrinking
Things will not continue to sell more and more.
↓↓↓Furthermore・・・
Wallet straps are getting tighter
Prices are going up but salaries are not
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Businesses that will continue for a long time！
It's fan-based businesses！
Businesses for individuals
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Customers are moving.
Not a follow-up to lead to the next sale
The best follow up is to improve relationships
People will gather
around the people who care about them!
Don't let them down!
"You're behind on your payments."
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"Your payment is overdue.
By the way... there will be such and such next time〜"
＊It should be a happy communication!
People should feel warmth from you!
When I am happy.
Happy customers = fans
We attract kindred spirit
How to hold a fan meeting
5-10 people (in the absence of Takumi Yamazaki/staff)
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Ask the fans to think about it!
How did you know about it?
Why did you choose it?
What parts did you resonate with?
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Recognize the gap
Spicy ramen
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When we took a survey,
we found out
fans left because of the mild flavor....
＊If you take surveys
It'll move away from your persona
Fans will move away
You have to have interest and a like in that person
Otherwise you cannot create fans.
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I want to make you happy
I want to sell
In that order.
Not,
I want to sell
I want to make you happy!
Not the other way around.
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You can listen to the archive at 2X speed. Please check it out!
https://www.instagram.com/tv/Ch17afnBBFG/?utm_source=ig_web_copy_link
Hiromi Wada
Thank you very much.
If Satonao-san's "fanbase" will reach many people like this,
that would be wonderful!
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UP&UP
Online community for 777 yen monthly "UP&UP"
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Link to Takumi Yamazaki’s
ENGLISH Book “SHIFT”
