"The Future of Business" by Shu Yamaguchi, summarized in a bombastic way
https://vt.tiktok.com/ZSdpwWoTw/?k=1
Things in all its form are overflowing
From now on
↓↓↓
We will move from
"Economic rationality" (likely to be profitable)
↓↓↓
"Internal impulse" (I can't help but do it)
ーーーーーー
Now that we have what we need,
in the amount that we need.
= Business has completed its mission
Business solves material dissatisfaction
= Mature society
Example: running water/car/microwave oven
ーーーーーー
Low growth
Stagnation
Mature societies decline
ーーーーーー
In a world like this
when you develop a business based on economic rationality
The true form of marketing ends up being =
selling something you don't want or need.
Selling what you don't need by making it look like you need it!
〜〜〜
Being driven by an internal impulse!
↓↓↓↓↓↓
Want to connect people with people
Delicious ramen at home
NISSIN
Equal information for everyone
It's not about "making money".
It's an impulse of the heart,
because "I want to make it a reality."
Hard work is no match for genius.
Genius is no match for infatuation
Passionate feelings like fire
Curiosity that asks for nothing in return！！！
Where the discrepancy is great, there is also opportunity.
This is the winning pattern
This is the standard
Where this is important, there is a gap!
From the Warring States Period to the Edo Period
People say, "This is the best!" "The worst!" by different people.
GAFA ↓↓↓↓
FACEBOOK 19
Google 25
APPLE 21
Amazon 31
Bill Gates 18
Age of founders when they founded the company
Average age 24
↓ ↓ ↓ ↓ ↓ ↓ ↓ ↓ ↓ ↓ ↓ ↓ ↓
Approximate age of new employees in Japan
Negative Capability.
Why couldn't we build GAFA!?
80~90's Digital Revolution
Now Corona is coming again.
Remote Work
↓↓↓↓↓↓↓↓↓
Real Estate
Distribution
Marketing, etc.
Everything changes, resets
Age
Experience is less useful.
Young people should not discount themselves
just because others put them down.
The most important question a young person wants to ask HR
"How many days a week do we need to go to work?"
"You can work remotely" is a "recruitment strategy".
1.2 billion people in developed countries are targeted
Japanese fighting against Californian companies that pay 20 million yen for new hires
We're not in a plateau, we're in a stable phase!
What do we work for
What should we live for?
What future should we aim for?!
↓↓↓↓↓↓↓↓↓↓↓
1) We are already happy
2) What does it mean to live like a human being?
3) Problems that cannot be solved by economic rationality
１）We are already happy
Growth over the past 200 years
Working hard for material wealth is "x"
Problems of material poverty have already been solved.
This is the first time in mankind.
Greatly increase the number of people who feel high satisfaction → Success
Greatly reduce the number of people who feel low satisfaction → Failure
↓↓↓↓↓↓↓↓↓↓
Some people are left behind
A world where no one is left behind
Economy remains sluggish
↓↓↓↓ However
"Life satisfaction" and "levels of happiness" improves significantly.
↓↓↓↓↓↓↓↓↓
There is no great meaning in growing the economy
"The society that people in the past dreamed of" is being realized now.
Something is missing...
What is it?
Economic hegemony determines happiness?
It's more than that.
Coexistence is more important!
Business is
has lost its mission!
Material poverty is over
Quality of life
A sense of well-being is now important
A life of working to get things is over
We are entering an era of searching for new values.
↓ ↓ ↓ ↓ ↓ ↓ ↓ ↓ ↓ ↓ ↓ ↓ ↓
Marketing
(Forcibly creating dissatisfaction)
1970s
Developed countries → Depression
Loss of meaning (materially satisfied)
BY Nietzsche
2）What does it meant to live like a human being?
What do we live for?
What do we aspire to?
GDP
A bigger country, prosperous country?
Is there a need to make more?
Now that material poverty has been solved...
What is the goal from now on?
↓↓↓
The Great Reset！！！
A society that makes people happy
↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓
Capitalism -> capital has lost its meaning
Talentism -> entrepreneurship and talent
Breaking away from capitalism
Infinite proliferation isn't necessary
0% interest rate
No economy grows purely over time!
We need to rethink capitalism
More than economic development
We should live for a better society
What else can we grow besides the economy？！
Poverty of the mind
Find your values！！！
3）Problems that cannot be solved by economic rationality.
There are those that are left behind.
Less universal problems
Problems with high difficulty
↓↓↓↓↓↓↓↓↓↓↓↓↓
Daily meals
13.6% of the population
Child poverty
Japan has the worst situation in OECD countries
The Human Condition Saint Exupery
You were thought to have nothing to do with it
Shame in the face of certain misery
To solve a problem that economic rationality cannot suture
People with impulses (who can't help but do so)
↓↓↓↓↓↓↓↓
Solve problems by impulse
↓↓↓↓
Protect the lives of such people!
〜〜〜
This video
It's gonna be bad if people continue as is and get out of control〜
↓↓↓
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What happened from there?
https://vt.tiktok.com/ZSdpwx6K7/?k=1
Have you seen this before！？
https://www.youtube.com/watch?v=g91RzJqMNhU&t=3s
https://vt.tiktok.com/ZSdpwHLBe/?k=1
PART3
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Do this and your facial lines will disappear？！
Try it 60 seconds before you sleep！！！
↓↓↓
https://vt.tiktok.com/ZSdpTdpNE/?k=1
Chin 15 seconds
Temple 15 seconds
Neck 15 seconds
Cheekbones 15 seconds for 1 minute
Bedtime challenge!
https://vt.tiktok.com/ZSdpT2RwR/?k=1
Clam Ramen in Roppongi
Ramen Hamaya Roppongi
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