Taku's Blog++: BP: Strategy Is Choosing What Not to Do

Check out Takumi’s NEW English youtube channel🎵

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https://www.youtube.com/@takuway

I went to

BlackPink's concert!

https://www.youtube.com/watch?v=zvzmsjYgSxY

https://youtube.com/shorts/iVo4i7ljsLE?si=B1WF731Gp4zMcxLm

Tokyo Dome was filled with an incredible energy!

I couldn't manage to meet up with Mr. Azumi~~~

A bunch of excited middle-aged guys (lol)

It was so much fun〜〜〜

I had a great time〜〜〜

And I asked GEMINI〜〜〜

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You are a world-class music producer.

You know exactly how to make an artist go viral!

Why do you think BLACKPINK is so popular?!

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Why is BLACKPINK so overwhelmingly dominant?

From a producer's perspective, their "winning formula" reveals a highly meticulous and daring "Brand Building Strategy" that goes far beyond just "good singing" or "great dancing."

The reason they went viral—and continue to reign—can be summarized into four key points:

1. Management of "Scarcity" to Create "Untouchable Aspiration"

While normal K-pop groups release new songs every few months to keep fans engaged, BLACKPINK dared to adopt a "no-release" strategy.

Maximizing Rarity: By lengthening the intervals between releases, they elevated each song to the level of a "national event."
Luxury Strategy: Instead of being "accessible idols" always on display, they acted as the faces of high-fashion brands like Chanel and Dior. They established a unique position as "Global Celebrities" rather than just "Pop Stars."

2. A Sound Identity Recognizable as "BLACKPINK in 10 seconds"

The sound created by producer TEDDY has intense consistency.

- Addictive "Drops": Song structures that prioritize dancing to heavy beats over singing during the chorus (like in "DDU-DU DDU-DU" or "How You Like That") easily bypass language barriers. They are designed to go viral on SNS like TikTok.
- Hybrid Musicality: Their method of mixing hip-hop bases with Middle Eastern scales or folk instrument elements makes listeners in the West, Asia, the Middle East, and South America feel a "familiar yet new" connection to their own cultures.

3. Perfect Individual values of the "Four Members" and Multinational Backgrounds

A small, four-person lineup was ideal for engraving each member’s face, name, and personality into the public consciousness.

- Flawless Character Allocation:
  - Jennie: The Trendsetter (Fashion)
  - Lisa: Overwhelming Dance and Global Icon (Leveraging her Thai roots)
  - Rosé: Unique Vocals and Artistic Soul (Sensibility from being raised in the English-speaking world)
  - Jisoo: Classic Beauty and Korean Identity
- Absence of Language Barriers: Since most members are fluent in English, they can hype a crowd at global stages like Coachella without a translator. In the global market, this is a decisive advantage.

4. The Deepening of "Girl Crush"

The message of being "cool" rather than "cute," and being "independent, strong women," fit perfectly with the values of today’s Gen Z.
- Their lyrics rarely depict "clinging to love." Their dignified attitude makes them role models for fans worldwide.

Conclusion

BLACKPINK was the first group to discard the industry standard of "frequent releases" and market themselves as a "Luxury Brand" combining Music × Fashion × Celebrity.

If you want to produce the next viral artist, the key is to decide "what NOT to do" rather than "what to do," and to design an overwhelming sense of "aspiration."

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Try putting this into ChatGPT!

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"Using this method, what can I do to grow my own brand?!"

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Aspiration is not born from "what you are doing."

Aspiration arises from "what you are not doing" and "the lifestyle you chose not to live."

In other words:

The Blueprint for Aspiration=="What you choose NOT to do"

❌ Aspiration = Amazing / Busy / Multi-talented

⭕ Aspiration = "A state where, for some reason, people want to imitate the way that person uses their time."

People admire "that person's margin, their choices, and their way of saying no."

Thank you for your time at the late night meeting

10x: Set a 10x Goal!

When you set a goal for 1.1x or 1.2x (or even 2x),

your mindset becomes: "I’ll just put more effort into everything I’m already doing."

To achieve a 1.2x goal, you simply end up working 1.2x harder.

In that scenario, the foundation never changes.

In that scenario, you never change.

So, let’s set a 10x goal instead!

10x the revenue.

10x the profit.

10x the customers' smiles.

Or even: achieve the same results in 1/10th of the time?!

When you try to do that, you can't help but laugh.

"That's impossible!"

That reaction is what's important.

It's a wry smile—a way of "positively denying" your current self.

You can't get there just by squeezing out more effort and talent.

Instead, it forces a radical, structural revolution.

I want to teach at a university once〜

I never run out of new dreams〜

I'm going to Osaka〜〜〜

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Why now?

Why January 31st?

Most people think Setsubun is just a day to drive out demons.

But the truth is different...

Setsubun is actually the day to release the "demons" you’ve accumulated inside yourself.

Your anger, your regrets, the words you never said, the hours you spent trying too hard...

It’s the day you gather it all up and say,

"You don't have to carry this anymore,"

and release it into the darkness of the night.

The demon isn't evil.

The demon is "Yin"—the shadow.

It is the energy that has kept you alive in places unseen.

But if you keep holding onto it, you cannot move toward Spring...

⸻

The day after Setsubun, Risshun (the first day of Spring) arrives.

Risshun isn't Spring yet.

It is the moment before Spring begins.

The day the world quietly shifts.

Even though it’s still cold, unseen currents have already begun to change.

That is why Setsubun always comes before Risshun.

You release, then you begin. You let go, then you sprout.

⸻

And right there, between Setsubun and Risshun, is Gokigen Paradise.

This isn't a place where you come

"after you’ve got it all together."

In fact, it’s the opposite:

• It’s okay if you’re not organized.

• It’s okay if you’re lost.

• It’s okay to still be holding your demons.

You can come exactly as you are.

Because this isn't a place to drive out demons;

it’s a place to turn those demons into power.

⸻

Gokigen Paradise is not an event for listening to success stories.

It’s a place where emotions move.

A place where lives overlap.

A place where both the shadow and the light are fully affirmed.

Charisma is born because the demon exists.

The light stands out because the shadow is there.

This is the time to remember that with your whole body.

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At Setsubun, you let go of what you don’t need.

At Risshun, you ride the new current.

And at that threshold, lies Gokigen Paradise.

That is why it’s now.

That is why it’s this day.

Spring has already begun.

But there are thresholds you cannot cross alone.

We leave no one behind. We leave no emotion behind.

That is Gokigen Paradise.

Welcome to the Eve of Spring.

Please come exactly as you are.

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Join the fun from here！

Bacteria that Kills Cancer Discovered in Tree Frogs: A Potential "Silver Bullet"

Cancer-killing bacteria discovered in Japanese tree frogs; a single injection completely cures intestinal tumors, showing potential as a miracle drug.

https://www.sankei.com/article/20260110-KZLCH2J7EVPLNN7TSP6SCBFZ74/

According to the article via Sankei news: The research team at the Japan Advanced Institute of Science and Technology (JAIST), who made the discovery, described it as a "groundbreaking bacterium." They are now rushing to confirm its effectiveness against other types of cancer and are exploring safer administration methods and potential combinations with existing treatments.