I attended a 3 day seminar
A total of
10 hours x 3 days
30 hours?!
Wow, it was so concentrated and rich!
Instead of just writing everything here,
I'll pick out the parts that I think will be useful to you,
and the parts that I want to implement.
These are my notes！！！
Marketin is
"leadership"
It is "leading" the customers・・・
Under the effects of Corona
many people are wondering
What to do〜
What to do 〜
Why do we work?
Have you been able to put into words
why things are going well
and why things are not?
Have you verbalized it?
１）Focus on what can be implemented！！！Complete focus！！！
Increase "can's"
Let's try this!
Let's try that!
Increase what you try
by increasing what you learn and know！！！
２）Keep an open mind as you take notes！！！
Open the door of your heart.
and open your heart to the possibilities 〜♪
３）Deepen your understanding together with your mastermind (your team)
４）Learn repeatedly
We are programmed hierarchically
It will come up again later.
Ohh〜 so this means that! We realize later on
and that deepens our learning
５）Repeated participation！！！
If you come again, things look different ！
The forgetting curve (Ebbinghaus)
We need at least 3 times! ６ times with your team!
This proves the importance of "regular meetings"
Meetings are for the purpose of "not forgetting"
"Verbalize" your reason for participation！！！
(For those reading through the blog, try verbalizing "Why do you read Takumi Yamazaki's blog?")
Alice in Wonderland
"Would you tell me, please, which way I ought to go from here?"
"That depends a good deal on where you want to get to," said the Cat.
"I don't much care where--" said Alice.
"Then it doesn't matter which way you go," said the Cat.
"--so long as I get somewhere," Alice added as an explanation.
"Oh, you're sure to do that," said the Cat, "if you only walk long enough."
If you don't have a goal, a
you can't choose the path！！！
The importance of "future vision" cannot be overstated！！！
１）Philosophy
２）Strategy
３）Tactics
４）Promotion
５）Experience
Marketing is？！
４C's！！！
１）Product (What is your product? What are you selling?!)
２）Price (How much are you selling it for?)
３）Place（Where are you selling it？）
４）Promotion (How will you promote and spread it? )
↓↓↓
Try to explain with these 4 C's what you want to
communicate through your business ・・・
Please try it！
１）Providing an opportunity for a new form of income
２）It's only a matter of switching where you buy your daily necessities, so it costs 0 yen
３）You can buy it online so it's possible to buy it anywhere in the world
４）Mainly through word of mouth and introduction
Implement the PDCA cycle.
Repeat trial and error！！！
Plan: Create a plan
Do
Correct
Again (Act) ！！！
Whether you can take massive action ？！
Verify！！！
Calculate backwards from the goal！
4P also had problems with it
It was invented in 1960.
An era where if you made it it would sell
The 4P is a way of thinking of the seller
4C is from the viewpoint of the consumer ！！！
4C
Customer value
Cost
Convenience
Communication
Moral Engagement
Bantoku Philosophy
↓↓↓
A diagram where the person selling
and the person buying are not in conflict,
rather they are facing the same direction
A diagram where they are both facing a good future for eachother.
What does the other person want？
What can I do for the other person ？
A unique value proposition
Why you?
Because.・・・
An attractive offer they can't refuse
Expanding collaboration and opportunities
If that person says so then・・・
Create ties＝Repeat
Moral engagement is
because you always do "good things" for the other person
they want to continue to be with you
Create ties based on virtue
A connection that you are connected from the heart
Society needs your company to exist!
Moral→Do good
Ethical→Don't do bad things
Bantoku Management is・・・
Customers
↓↓↓
Treat them like "clients"
You are in a position to protect your customers
In the Greek/Roman era
Clientes (client) meant under the protection of
Patrones (Patron)meant like family
↓↓↓
Deepening the bonds with your fans (believers)
Cannot think of doing business without you・・・
EIICHI SHIBUSAWA
Father of Japanese capitalism
True wealth if not based on morality
will never last long
↓↓↓
Peter Drucker (The father of management) said
The essence of management is nothing but responsibility
Making the workers happy and
providing them with a better life by
A high social philosophy
A high level of rational management
Unique value PRODUCT
↓↓↓
Increase social contribution
↓↓↓
Growth！！！
＊Next is about the "strategy" ！！！
〜〜〜〜〜〜〜〜〜
Oh! Here's a different Alice〜〜〜♪
Link to Takumi Yamazaki’s
ENGLISH Book “SHIFT”
