Chapter 1：The Entrepreneurial Story and Motivation of Hiroyuki Irie
Starting a Business as a High School Student: Started a business at 17, then worked in banking before going independent.
Influences: Inspired by Takumi Yamazaki's seminar, Irie began his serious pursuit of business.
Chasing a "Manga-like Life": Armed with his speaking and action skills, he embarked on the path of entrepreneurship.
Takumi Yamazaki: Thank you!
UP & UP Guest Profile
Hiroyuki Irie, CEO of Samurai Partners, is a business producer who creates unique value across digital and real-world spheres, including D2C models, hotel development, YouTube production, and event management. He also works as an artist under the name DJ I-RIE, blending business and creativity. Born June 12, 1985, in Nagasaki Prefecture, Irie has held senior roles, including the Executive General Manager of a food manufacturer in his 20s. He founded Samurai Partners in 2007, focusing on online promotion through YouTube and integrating offline strategies. Samurai Partners has partnered with YouTuber Hikaru and other creators to build successful business models, contributing significantly to influencer marketing, particularly in the YouTube domain. Irie's entrepreneurial spirit is influenced by his high school experience in kendo, where he competed in national tournaments. The mental strength and competitive drive honed in kendo reflect in his business philosophy. For more information on Hiroyuki Irie, visit the following:
Chapter 2：Behind-the-Scenes Business and Production Philosophy
4. The Professional Behind the Scenes: Produced over 300 YouTubers and celebrities (e.g., Hikaru, Hiroyuki Nishimura). 5. Achieving 14 Billion Yen in Sales from One Video: A case study in Dubai real estate sales. 6. True Value Lies in "Building the System": Business strength lies in backend and middle business structures.
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Chapter 3：Marketing Thinking and Building Style
7. Reverse-Engineering Business Creation from Marketing: Unlike selecting a sushi restaurant’s location, design based on profits. 8. Design through Subtraction, Not Addition: A mathematical approach, reverse-engineering from the final outcome. 9. "Create Stability, Not Peaks": Focus on stable growth models, learning from the failure of "Ikinari Steak."
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Chapter 4: AI Utilization and the Future of Management
10. Brainstorming with AGI (General AI): Learning Steve Jobs' philosophy and using AI for business consultation. 11. Enhancing Organizational Efficiency through API Integration: Automating internal tasks with LINE + AI, reducing labor costs. 12. AI Creates Opportunities in Rural Areas: A time when even with rent as low as 20,000 yen, aiming for monthly earnings of 20 million yen is possible.
AI Surpassing Humans in All Themes https://www.youtube.com/shorts/BCPMR8-0XxM Denying AI?! That's like denying electricity. Society and humanity will change completely.
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Chapter 5：Talent Development and Organizational Management
13. Hiring High-Spec Talent: Reaching out directly to exceptional individuals and engaging with them one-on-one. 14. Building a 24/7 Team: Creating a team that serves as your "brain," offering round-the-clock support. 15. Organizational Design that Allows "Rebellion": If results are not delivered, immediate replacement. Results and deadlines are everything. With the rise of AGI, consulting work is becoming nearly obsolete. High-spec talent is now gathering around Hiroyuki Irie.
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Chapter 6：Business Philosophy and Risk Management
16. "Taking Risks Brings Real Commitment": By investing 90% of resources, focus and determination are heightened. 17. Output Volume = Growth Speed: Emphasizing output over input for faster progress. 18. The Harshness of Educating Young People: Teaching high school students with a "no tolerance for even one second of delay" mentality. It’s intense → "I’m really doing it!" Business requires investment. I can’t stand being a spectator. Full bet! All in!
9 years ago, I was alone. Now, 55 billion yen in sales!
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Chapter 7：Global Strategy and Future Outlook
19. Festivals and Poker as "Entry Tickets": Utilizing events like festivals and poker as "business cards" to enter the global market. 20. Goal: A 500 Billion Yen Company: After reaching 50 billion, the next step is to go global, focusing on the affluent market and building networks. 21. Vision: "Move toward the global stage, rather than pulling each other down in Japan": Shifting the mindset to compete with the world, not just within Japan.
Each company has listed the global problems they aim to solve. The companies that contribute to society will continue to thrive.
She graduated from the Graduate School of Science at Osaka University. After working as a researcher at a publicly listed company, she made her AV debut in 2022. Having practiced ballet since the age of four, she was fired from her ballet teaching job after her AV appearance was made public, which sparked a huge backlash on social media.
In 2024, she released her first book "Naked Swan: From Osaka University Graduate to AV Actress" (published by Asuka Shinsha) and her first photo book "Swan, Soaring" (published by Tokuma Shoten). In 2025, she made her debut in the NHK Taiga drama "Berabou: Tsutashige Eikanomunobana" (a historical drama), becoming the first active AV actress to appear in such a major production, which attracted significant attention. She is currently affiliated with Eightman.
Chapter 1: A Strategic Perspective on Life as "Management"
Life Needs Strategy Business management and personal life share a similar structure, and the thinking behind business strategies can be applied to life planning. "A life not left to chance" = Strategic life planning Instead of going with the flow, building a career deliberately with your own will leads to happiness.
Chapter 2: Life as a Game (Life as a Strategic Game)
Life is a "Long-Term Project" By viewing life as a long-term game spanning 80 years, you can avoid being caught up in short-term results and build your life strategically. The Two Elements of the Game: "Goal" and "Resources"
Goal: Happiness (Well-being)
Resources: Time (the only asset everyone is given from the start)
Chapter 3: Building Life with Three Capitals (The Components of Happiness)
Human Capital Skills, knowledge, and experience—your personal abilities. These grow with the appropriate investment of time capital.
Social Capital Trust, connections, and networks. Social capital can only be built after you have human capital (you can’t build it by simply exchanging business cards).
Financial Capital Money and financial stability. Social capital is converted into financial capital. Only when these three are aligned does well-being come to fruition.
Chapter 4: The Importance of a Long-Term Perspective
Short-Term Rationality vs. Long-Term Rationality What might seem inefficient in the short term is often the most rational strategy for long-term success. The "Confusion" in Your 20s Is Actually Valuable Using your 20s to experiment and explore different experiences helps you later position yourself more easily in the long run.
Chapter 5: Strengths, Positioning, and What You Love
Strengths Can Only Be Measured in Comparison to Others Being “number one in class” doesn’t necessarily translate to success in society. It’s important to assess your value in the context of competition. "Like" vs. "Admire" If you are drawn to the image of a profession, you may not be able to continue in that field. Passion is More Important Than Talent The people who succeed as professionals are those who don’t feel like they’re working hard. This resonates with an episode involving Shogi master Yoshiharu Habu.
Chapter 6: Side Jobs and Portfolio Thinking
Side Jobs Are Not Just About Extra Pocket Money; They Are Strategic Actions to Build Social Capital Outside the Company As companies face shorter lifespans, having multiple career paths helps to diversify risk. Individuals Should Also Be "Investors" Deciding where to invest your time capital should be done from an economic rationality standpoint—feeling like the shareholder of your own time.
Chapter 7: Strategy Is Not About "Courage"
When Strategy Is Clear, Bold Actions Are Not "Reckless" Without a strategy, decisions rely only on courage or willpower, which increases the risk. Information Gathering and Market Analysis Are Key to Career Development Switching to a growing industry is a "rational choice" based on evidence, not driven by fear.
Final Summary: "Life is a long-term game aimed at happiness (well-being). The key to success is transforming time capital into human capital, nurturing social capital, and ultimately building financial capital. Supporting all of this is a strategic perspective."
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★★ "Psychedelic Medication" Event Announcement ★★
Starting in 2017, the initiative "Sound Meditation," which stands at the intersection of music and medicine, is now transitioning to its final phase: "Psychedelic Medication."
Psychedelic therapy, which has garnered attention in the United States, has shown scientific effectiveness in treating conditions such as depression, social withdrawal, existential crises, lack of focus, pressure to conform to societal and organizational expectations, inexplicable anxiety, relationship issues, and PTSD (post-traumatic stress disorder). It has also shown promise in alleviating various addictions, such as those related to alcohol, gambling, shopping, and overeating. Furthermore, it has been shown to enhance creativity and problem-solving abilities.
As a result, we will begin offering the first-ever "Ketamine-Assisted Therapy" in Japan, following the U.S. model. Experienced doctors who have trained in the U.S. will guide the therapy, which will incorporate specially created music therapy using unique frequencies. This will be provided through the best audio systems currently available, combined with energy therapy, creating a treatment unlike any other in the world.
Event Details:
Location: Jingu-mae Integrated Medicine Clinic (Link to Clinic)
Event Period: From May 1, 2025, to July 31, 2025
Time: Starting at 10:00 AM
Cost: ¥198,000 (including tax)
The fee covers:
All pre- and post-session consultations (30–60 minutes each).
Sound therapy and energy therapy during the treatment.
Booster shots and any necessary medication during the session.
All necessary treatments and medications.
Additional Information:
Participants will need to attend a preparatory session (30-60 minutes) before and a follow-up session after the treatment. These can be done online.
After the session, you will be able to rest in the clinic, if needed. Please factor in this time when planning.
Participants will take home the sound from the session and are encouraged to continue listening to it for about a week. This sound is designed to align with the energy therapy using Timewaver Med.
For 72 hours after the session, the brain's default mode network will reset, and plasticity will be heightened. Please avoid situations or things that make you uncomfortable during this time.
Eligibility: Only individuals aged 20 and older may participate.
To Register: Please make your reservation through the Jingu-mae Integrated Medicine Clinic’s booking site.
LSD has been used in the past for psychiatric treatment, but it is currently regulated, and its use in medical settings is generally not allowed. LSD was used in psychedelic therapy (where a large dose of LSD was taken in a single session to induce a world-altering experience) for patients with conditions such as anxiety disorders, obsessive-compulsive disorder, autism, sexual issues, neurotic depression, and psychosomatic syndromes. However, its use was considered unscientific, and ethical concerns were raised.
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What do you think?!
LSD administered to patients with anxiety disorders has shown immediate and sustained effects in just one dose, and the FDA has designated it as a "breakthrough therapy."
