Wednesday, September 24, 2025

The Birth of New Value from the Mix of What Already Is

  Check out Takumi’s NEW English youtube channel🎵

↓↓↓

https://www.youtube.com/@takuway



 

I really appreciate your time this morning.

 

TAE from Motesaro, thanks again and looking forward to it!

 

 

A hotel created in collaboration with Tomorrowland,
a residence developed together with Lamborghini,
and a restaurant in partnership with NOBU…

 

 

 

 

Blending what already exists 

to create something entirely new.

 

 

 

Last night I had dinner in Kasumigaseki.
The food was wonderful, though the prices were quite remarkable.
Many thanks for inviting me—I truly appreciate it!

 

Talking with Asagi-san,
we said how prices here shock you when you come from Japan—
but then again, going back to Japan from here is just as shocking.

Miso soup for 2,000 yen?!

But the point is, your internal value system gets shaken up,
and living in Dubai actually rewires your brain into a money-making mindset.

True true. 

It reminds me of when I first moved from the countryside to Tokyo.
I was stunned by Tokyo prices.

An ordinary office worker living in a one-room apartment with rent of about 100,000 yen—
back home, that money could build you a house.
A soba lunch for 2,700 yen—back home, you’d be wearing a kimono for that!

And yet, before I knew it, I had gotten used to Tokyo’s prices.
I even started putting out values based on that cost of living.

 

 

*He apparently had a chance encounter with Ken Honda when visiting Japan.

 

Christie’s – Dubai Branch Manager

 

 

@Royal Atlantis

 

 

 

〜〜〜

 

And then, Dubai chocolate!

↓↓↓

The ‘Dubai Chocolate’ craze—now with Godiva in the mix. What’s the secret behind its popularity? (ITmedia Business Online)

 

 

Reasons Behind the Success of “Dubai Chocolate” and Where It’s Headed


Why Dubai Chocolate became a Hit

1. A Multi-Sensory Experience Made for Social Media

  • Vivid pistachio-green cross section

  • Crunchy kataifi layers create ASMR appeal

  • Luxurious packaging → perfect fit for Instagram/TikTok

2. Roots and Story

  • Inspired by the traditional Middle Eastern dessert Knafeh

  • Created by rising Dubai chocolatier “FIX Dessert Chocolatier”

  • A local-born idea that went global, enhancing brand value through storytelling

3. Entry of Global Brands

  • Godiva: introducing “Chocolixir” drinks and parfaits—an evolved take on Dubai Chocolate, popular even among men

  • Lindt: 20,000 limited pieces sold out in 3 days; premium drinks gaining traction

  • Divan (Turkey): expanding the market through permanent stores in Japan + e-commerce

4. Why It Sells Even at a High Price

  • Pistachio = premium image with strong consumer appeal

  • “Buzz × Exclusivity” drives the “must-try-at-least-once” desire

  • Flavor ratings are strong, leading to repeat purchases


Future Outlook

1. Expansion of Evolved Products

  • Cookies, croissants, mochi, drinks—Dubai Chocolate-inspired variations are emerging one after another

  • Seasonal items and limited flavors encourage repeat buyers

2. Market Polarization

  • SNS generation: driven by “visual appeal,” “sound,” and “trendiness”

  • Quality seekers: driven by “authenticity,” “ingredients,” and “exclusivity”
    → Targeting both groups could turn it into a long-term bestseller

3. Revitalization of the Premium Chocolate Market

  • Major brands like Godiva and Lindt are leveraging it as a fresh angle

  • Stable growth fueled by “reward” and “gift” demand, even in the high-price range

4. Branding of Dubai-Origin Chocolates

  • Still “hard to get” locally → rarity keeps demand strong

  • Building a new image of “Dubai = luxury sweets”


✅ In Summary

The keys to Dubai Chocolate’s success are its multi-sensory experience, Instagram appeal, luxury positioning, and storytelling.
Looking ahead, the trend is likely to expand along two paths—evolved sweets and premium chocolate market growth—shifting from a passing fad to a lasting staple.

 

〜〜〜

 

 

The Effects of Doing “10 Squats Every Morning”

🌅 Start the Morning Habit

Wake up and do just 10 squats (about 30 seconds).
At first, it may even feel like a bit of a stress.

🗓 After 1 Week

  • Quadriceps muscle fibers activate

  • Body temperature rises about 0.5℃

  • Myokine secretion reduces inflammation markers by 15%

  • Less likely to fall back asleep

🗓 After 3 Weeks

  • Growth hormone secretion upon waking increases 1.8×

  • Mitochondrial density improves by 12%

  • Basal metabolism rises by 5%

  • Weight decreases by about 1 kg


🗓 After 1.5 Months

  • Testosterone levels increase

  • Concentration improves

  • Thighs grow 2 cm thicker (proof of muscle gain)

🗓 After 2 Months

  • Bone density improves

  • Insulin sensitivity improves by 18%

  • Visceral fat area decreases by 15 cm²

  • A positive mood lasts all day

🗓 After 3 Months

  • Lower-body muscle mass increases by 8%

  • Resting heart rate drops from 68 → 60

  • Skin glow improves

  • Both appearance and biological age become “4 years younger”

🎯 Conclusion
By simply doing 10 squats each morning,
your metabolism, hormones, and immunity get balanced,
you become younger inside and out,
and your mindset shifts to the positive!

👉 Just 30 seconds a day can change your life-the ultimate morning habit! 

 

 

 

〜〜〜

 

 

A collaboration with Timewaver and LENA's sound?! 

 

 

 

Underworld comes to LENA's house.

https://www.youtube.com/watch?v=krN3ledny-Y

 

 

When people ask me,

“Takumi-san, do you believe in TimeWaver?!”

I answer,
“No! I rely on it!”

If it helps create a better future,
I’m open to anything!

Once a month, without fail.
Thank you, Tammy-san!

 

 Fukuyama—what a nice place.

I really want to go to Yossan Ramen!

Sixty years of life,
and I spent three of them in Fukuyama City.

Located on the eastern edge of Hiroshima Prefecture,
right by the Okayama border.

It was a town that seemed to come alive
when the lights of Nippon Kokan (NKK Steel) shone brightly?!

 

 

In Hamamatsu

 

 

and Osaka


 

and Tokyo

 

 

A message just came in from Donia in Paris!

Of all the Parisians I met during my three years there,
Donia was probably the one who looked after me the most.

Thank you for all the wonderful times in Paris!

Fun fact—she was once France’s representative in cosplay.
Back then, the world event was held in Nagoya,
and it was through friends in Nagoya that I got introduced to Donia.

And then there’s the Paris “Galette.”
When a little charm comes out from inside,

it’s the tradition of “Galette des Rois” in France.
Family and friends cut the cake into slices,
and whoever finds the fève hidden inside becomes the “king” or “queen” of the day.

But somehow my daughter never seemed to get it.
So every day we would buy another galette,
cutting into it with excitement, hearts pounding.

 

 

 Thank you, Kyoto TakuSando!

Kyoto Gokumachi TAKU SANDO

My friend Kuromatsu-kun went there—
that makes me so happy!

Right now, there are already over 500 posts,
and it’s scoring a super high 4.9 on Google Maps!

Delicious, hearty portions.

And Gokomachi—
the stylish vibe of the area is just irresistible.

~~~

Tokyo Taco Scene
https://vt.tiktok.com/ZSD94Vu59/

Ever since “Mexico” in Okinawa,
I’ve been hooked on tacos!!! lol

 

 

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when Takumi Yamazaki’s blog gets updated!

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Link to Takumi Yamazaki’s 

ENGLISH Book “SHIFT”

https://amzn.to/2DYcFkG