Taku's Blog++: From Love, Not the Market → Made for That One Someone!

Check out Takumi’s NEW English youtube channel🎵

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https://www.youtube.com/@takuway

I had Daisuke Shikaku's seminar summarized!

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1. Role and Achievements as a Music Producer

Worked with artists such as Superfly, always conscious of the difference between “songs that sell temporarily” and “songs that endure for generations.”
He was a pioneer in the industry, producing not only the music itself but also fashion, visuals, and marketing in an integrated way.
Established a strategy to deliver invisible music to people through visuals and performance direction.

2. Transition to an Author and Common Ground

Around 2012, he began his career as a writer.
For book publishing too, he didn’t just “create and finish,” but took responsibility for distribution, promotion, and event appearances.
He recognized that the foundation of both music production and publishing is the same: the need for comprehensive production to deliver content to the world.

3. Tackling Weaknesses through Collaboration

For areas he wasn’t good at (e.g., fashion or styling), he relied on outside experts.
Rather than clinging to his own skills, he drew on others’ strengths = harnessing the power of collaboration.
Demonstrated a stance of discerning what to DIY and what to outsource, then optimizing the balance.

4. Core Values in Production

True success requires “product-out” (works born from one’s own love).
Instead of being swayed by external trends or market research, he carved out what was inside himself—polishing through subtraction.
Not by adding unnecessary decoration, but by honing the essence, which brings out the true identity of the artist.

5. The Importance of Love and Universality

Truly powerful works are created “for the most important person.”
Famous songs by artists such as Keisuke Kuwata, Kazumasa Oda, and Kazutoshi Sakurai also began from “for someone special.”
Works born from love carry universality and remain deeply in people’s hearts.

6. Takeaway and Summary

Music and books both endure when the creator takes full responsibility to “deliver them completely.”
A producer’s strength lies in supplementing weaknesses and collaborating with others.
Rather than being swayed by market analysis, trust inner love and essence, and refine through subtraction.
Returning to the origin of “who you are creating for” gives birth to the most powerful works.

Business Lessons

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🎯 Business Lessons from the Producer Mindset

1. Take responsibility not just for "creating" but for fully "delivering."

• A product or service doesn’t end at “completion.”
• Success includes distribution, promotion, and customer experience.
• → It’s vital to design how your offering is delivered and how it delights customers.

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2. Rely on others' strengths in areas of weakness.

• Instead of struggling with weak points, delegate to external experts or partners for better outcomes.

• → Actively leverage outsourcing, collaboration, and alliances.

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3. Prioritize "creation from love" over conforming to the market.

• Overfitting to trends or the market risks becoming disposable.

• Creations born from your or your team’s “love” and “essence” carry long-term value.
• → Build your business around what you truly want to deliver from the heart.

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4. Strengthen the essence through subtraction, not addition.

• Excessive decoration or unnecessary features backfire.
• Refining to simplicity builds strong brand power.
• → For services and products, having the courage to “cut the excess” is crucial.

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5. Knowing "for whom" creates universality.

• What’s made for the most important person ultimately resonates with many.

• → In business too, “picture one customer and deliver with everything you’ve got”—this expands scalability.

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Summary

• Responsibility x Collaboration x Love x Subtraction x Customer Focus

Moving with these five pillars ensures your business or brand grows into something loved long-term, not just a short-term hit.

Five Principles for Beginning with Hope

I. Root yourself in Gratitude

Even for small things, consciously say “thank you” and nurture warmth within your heart.
Gratitude becomes the fertile soil from which hope grows.

II. Hold a bright image of your future

Clearly envision the self you wish to become, and turn that image into daily energy.

III. Walk by your own standard, not comparison

Do not measure yourself against others—recognize instead how you’ve advanced, even a little, from yesterday’s self.

Hope grows stronger through self-acknowledgment.

IV. Break actions into small steps

Even a big dream can be divided into today’s single step.

Each small sense of achievement builds hope with the belief, “I can do this!”

V. Share with companions

Hope amplifies when shared rather than carried alone.

By speaking of joy and dreams together, we can give each other courage.

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For information on Takumi Yamazaki・・・

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https://lit.link/dana37

You can check this out for blog updates

Open Chat "Takumi Yamazaki Daily Reports"

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OPEN CHAT Daily report

I’m currently co-authoring my 63rd book in Japan

with Dr. Hidetomo Tomabechi!
As for my past publications, I’m offering a free preview (PDF) of one of my previous books.

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📖 Download here

👉 https://mailchi.mp/taku/free-books-takumi

Autumn is coming soon.

I just returned from Dubai yesterday,
and the seeds of inspiration I received there

are already starting to sprout here in Japan!

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A bit on what Dubai was like！

https://ameblo.jp/takumi-yamazaki/entrylist.html

Choose what you love—

because achieving the impossible requires relentless effort!

And ask yourself:
What knowledge is out there that only you can discover?

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1. Context (Starting Point)

Through on-site learning and networking in Dubai (with figures like Ken Honda, Hidetoshi Nakata, and other leaders), I reaffirmed: the difference in “how you see and interpret” determines the difference in results.

2. Learning from Brand × Space (X × Y Thinking)

Lamborghini / Aston Martin / Arsenal × Residences
Bvlgari / Baccarat × Hotels
→ These succeeded by “transplanting a worldview,” justifying premium pricing.
Core Insight: Amplify value by translating existing brand assets (trust, aesthetics, story) into new industries and spaces.
(e.g., BEAMS Cottage in Japan).

3. Tuning Standards

Even with the same experience, if interpretation differs, decisions diverge.
By breaking down meetings into structure, vocabulary, and intent, and aligning interpretation, organizational decisions unify and outcomes improve.

4. Reframing Cost of Living and Standards

Looking at the world through “Japan’s standards” leads to stagnation.
Viewing Japan through the lens of higher markets like Dubai elevates ideas, opportunities, and pricing.

5. Sponsorship Design (Re-approach Standards)

Don’t think in “Black Beard Crash” one-shot terms.
Instead: light-touch connection → community presence → serendipitous hit → intrinsic motivation.
Don’t carry it alone—match the right storyteller to “pierce the other’s senses.”

6. Education = Raising the Ladder of Values

Systematize basics (money, health, etc.) and let people absorb them repeatedly.
Receivers grasp them with a time lag. “Laughing while denying” is a sign of unlearned content. Repetition and time are keys.

7. Reciprocity and Etiquette (True Definition of “Lucky”)

“Being treated = lucky” is not the mindset.
True etiquette at the top tier = gratitude plus concrete acts of reciprocation.
Real “luck” means picking up the keys that expand your own potential.

8. Accumulating Cultural Capital & “Imperial Studies”

Differences in upbringing (environment, exposure) can be closed by layering thin sheets over time.

“Imperial studies” = carefully teaching essentials, which transforms both the scenery one sees and the quality of one’s judgments.

9. Recruitment and Development Reality

Companies: “Failures in hiring cannot be fixed by training.”
Our stance: design for 10–20 year education horizons.

Higher level: strong will but weak against external pressure → long-term sponsorship to fortify their core.
Lower level: can exert brute force but lack continuity → engrain small success experiences.

10. Spotting the Genuine (Investor Metaphor)

The genuine don’t overpromise or aggressively recruit.
That’s why those who take time to nurture relationships often become future pillars.

11. The Necessity of Self-Transformation

Operating as “the extension of who I am now” will not align with conversations at higher levels.
Only by learning, surpassing your prototype, and upgrading to a near-new version of yourself can results appear.
Keep immersing yourself in higher-level arenas, constantly checking your conduct and decisions.

12. Applying to Organizational Management

Institutionalize alignment meetings (to unify interpretation).
Use a tutor system (assigned roles) to avoid single-point concentration and improve matching accuracy.
Follow through persistently until intrinsic motivation ignites.