Friday, February 7, 2020

What moves people is always "curiosity!" And "curiosity" is born from "secrets"

Let's learn from Toshitaka Mochizuki's mail magazine! 


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■ "Looking forward to next time" is what draws people 
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"After this, things develop shockingly!"
"What she saw at that moment was ?!"
"Finally, the secret will be revealed!"

Have you every seen or heard narration like this before CM's etc?

When you are drawn in like this,
human attention is drawn inevitably to
want to know what comes next.

Have you heard of Netflix? 

It's a subscription service
where you can watch high quality
dramas, documentaries online,
wherever there is an internet connection.

Netflix announced an interesting survey in 2015.


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"Regarding each respective drama, 
at which episode is  70% of the audience 
hooked? " 

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After researching 25 dramas, 
the answer of an average of 【3.84】was revealed. 

Furthermore,  in 7 out of the 25 episodes 
by the 【2nd episode】it made people want to 
watch the entire story as soon as possible. 

Why does this happen?

In truth, in the last 42 minutes of the first episode, 
 they let out hits of a "secret" that will connect to
the next episode and makes people feel like they 
absolutely must find out what it is. 

This way of connecting to the next part at the end is called a
"cliff hanger" (leaving someone hanging at the edge of a cliff) 

What do you think?

What moves people is and alway has been "curiosity". 
And that "curiosity" is born from "secrets" 

That's exactly why there is no need to tell everything,
at the first meeting.

The people who make "something to look forward to next time"
are the ones with many fans.

Thank you for reading!

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Reference material for today's article was taken from below.

THE VERGE Sep 23, 2015
Netflix knows the exact episode of a TV show that gets you hooked 
https://www.theverge.com/2015/9/23/9381509/netflix-hooked-tv-episode-analysis
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Wow!!!
So that's what it was?!(lol)

I'm impressed〜!

When you part ways with someone, at the end, pique their "curiosity"!!!
Curiosity is born from "secrets!"

At the end of a speech,
at the end of having ta with someone,
when you part ways, "pique their curiosity" (lol)
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Thank you!



Online salon 
New sign ups to "Super Yamazaki Academy" from here
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https://www.himalaya.com/JP%20Communication-podcasts/%E8%B6%85-%E5%B1%B1-%EF%A8%91-%E5%A1%BE-1208017

★Please also sign up to the revive the mail magazine alerts from Super Yamazaki Academy office! 超山崎塾事務局から届くメルマガを登録してください!
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I like this song! 
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I'm leaving LA now!




Yesterday I met up with Fukii-san and Kozue!!



It was fun 〜

In my next blog post I'll write about "Star Wars" and how it moved me!

Also, towards the end of the month, I'll post the secrets of "Bashar!" (lol)

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